I wouldn't say the process of unsubscribing from Prime is 'deceptive' but it sure has many steps. They tried just about everything to persuade me to stay except offer to bring back two day shipping. (I know many of you in urban areas are getting one day shipping but those of us in less favored geographies, such as the same ZIP code as AMZN warehouses, have seen two day shipping turn into five, which makes Amazon unco…
The other components to the decision were the ever increasing volume of identical no-brand junk/counterfeit products with fake reviews, and the significant improvements in online inventory/buy inline pick up in store options from brick and mortar retailers.
When I signed up for Prime 13(?) years ago very few stores had accurate online inventory, now tons of them do, and the more limited selection actually feels like a benefit.