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Apple Vision

stratechery.com

51–60 of 582 posts

Re: Apple Vision

#51
It's interesting that Magic Leap took $3.5 billion in investment, and had a very similar vision and almost identical demos. But they failed to deliver.

I wander what the R and D cost for the Vision Pro is, 10x Magic Leaps investment, $35 billion over last 5 years? Seems plausible...

Their total R&D expense is about €100B in same time period.

Re: Apple Vision

#52
post #34

All these "relive your memory" videos are incredibly awkward, because of how downright sad it is to strap this on your head during your kid's birthday just to relive it on repeat like Tom Cruise in Minority Report. The real usecase is porn, but they're too tactful to say it.

Apple has the walled garden approach to apps, and they don’t let porn in. (Except for reddit app, which has porn allowed, to the complaints of Tumblr) But maybe it will be possible through the Safari browser or something.

[deleted]

Re: Apple Vision

#53
post #34

All these "relive your memory" videos are incredibly awkward, because of how downright sad it is to strap this on your head during your kid's birthday just to relive it on repeat like Tom Cruise in Minority Report. The real usecase is porn, but they're too tactful to say it.

> The real usecase is porn, but they're too tactful to say it.

I don't know why people keep projecting their own desires onto others, lol.

Re: Apple Vision

#55
post #35

"The company was fairly mum about how it planned to make those cameras and its format more widely available, but I am completely serious when I say that I would pay the NBA thousands of dollars to get a season pass to watch games captured in this way. Yes, that’s a crazy statement to make, but courtside seats cost that much or more, and that 10-second clip was shockingly close to the real thing." The author was shown…

The fact that "the author" is Ben Thompson is worth something.

Re: Apple Vision

#56

I probably won’t buy Apple Vision for a while but will eagerly follow it. Like the author, I’m mainly excited about using this for work/ productivity. I’ve tried out working in VR using oculus and immersed. I’ve really liked the experience but the blurry text was a deal breaker. From the reviews so far, that might not be a problem anymore.

https://youtu.be/OdHbQpg4pOA

4K per eye could simply be a magical tech thanks which enables immersion, and we're in the midst of passing that milestone now, in 2023.

Re: Apple Vision

#57

I'm curious if anyone will be able to develop in it (i.e. write code with virtual desktops etc) I'm also curious about how which unexpected consequences people will experience with such devices (nausea, etc... other unknown illnesses cropping up)

They didn’t show any virtual keyboard I think.

Re: Apple Vision

#58
post #11
post #2

> It really is one of the best product names in Apple history: Vision is a description of a product, it is an aspiration for a use case, and it is a critique on the sort of society we are building, behind Apple’s leadership more than anyone else. I agree that “Vision” is a good product name, but “Vision Pro” just feels intensely pedestrian. Why is it called “Pro?” Is there a non-Pro version?

They probably plan on releasing a non-pro version later. Importantly, adding "Pro" also has the psychological effect of better justifying the higher price.

Seems like in this space, the Air version would be the premium one (smaller, lighter).

Re: Apple Vision

#59
post #35

"The company was fairly mum about how it planned to make those cameras and its format more widely available, but I am completely serious when I say that I would pay the NBA thousands of dollars to get a season pass to watch games captured in this way. Yes, that’s a crazy statement to make, but courtside seats cost that much or more, and that 10-second clip was shockingly close to the real thing." The author was shown…

It’s obvious how a 10 second clip scales to 10 minutes or 10 hours or 10 days. You don’t need that much imagination or even a leap of faith.

A court side seat to an NBA game is north of $1000. If this creates 20% of the experience it will easily pay for itself in 1 season.

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