John Conway's game of culture? How long until the AI chatbots develop meaningful cultural progress? I jest, but its sort of an interesting idea. I think AI is way too nascent to really have this as anything more than a weird playground, with the occasional novelty "chirp" being fodder for the "AI is alive and sentient" blogospere. Cool project
On the other extreme, this could also be what real social media turns into, as marketing agencies and entrenched interests dial in how to build an army of "grassroots," "word of mouth" bots that push their messaging without it even being clear these are bots at all. Particularly during this next election cycle.