I can only imagine how hard it is to have fair negotiations when a prospective employee applies at a competing company only to be told "no thanks" simply because of a hush hush agreement between the executives of said companies. This flies counter with Google's "do no evil" statement and certainly doesn't paint a positive posthumous picture of Jobs.
I'm tired of people bringing up 'don't do evil' EVERY time Google does something they dislike. New search results using personal targeting - EVIL! Anti-poaching agreement with Apple - EVIL! Closed down a bagel cafe next to my cubicle - EVIL! Can we all agree that the word Evil has a more sinister use - ie knowing endangering lives, environmental damage, maybe closing press freedoms? And, therefore, we should be more…
Using that version of "evil", makes it a completely empty marketing statement. Surely no company does "real" evil on purpose.
Actually, you'd be hard pressed to find a legit company that does "real" evil even by accident.