The financials may not look good right now, but the vehicles are extremely good. They’re already way out in front of the EV truck segment, and the big automakers have a huge gap to make up to reach the same level of quality. I wouldn’t be surprised if they manage to turn this around and become profitable.
I really like their cars, but they’re not practical replacements for a full size pickup truck (as the F-150 Lightning is). Anyway, they’re competing more with range rover and jeep than trucks, which is fine (and also a mostly-unaddressed segment).
Why not? I’ve done “truck stuff” in a Rivian, like towing a 5 ton car trailer over the Sierra Nevadas. They have the same towing capacity and the Rivian has better battery range. They also cost the same similarly equipped. What’s the issue?