51–60 of 80 posts
A piece comes up on HN about Apple’s purported pending foray into capital A Advertising once a month. I have no idea if they will ever do it. We live long enough I am sure we will see it, but as it stands it would remove the biggest product differentiation and advantage Apple has as a company: Apple does not need advertising for revenue. Google can’t say this; Samsung can’t say this; even Amazon and Microsoft can’t s…
Earlier quoted context omitted.
Counterpoint: The Apple News app. Even of you're a paying ($10!) subscriber, the app is full of absolutely awful advertisement. The current culture of Apple produced this app; it wouldn't surprise me if other properties of Apple start to embed ads.
Having once worked at a publisher (although in IT not ad sales or product, so call it “adjacent” rather than inside baseball), I’m certain this is about negotiating with publishers rather than apple’s own priorities. A platform like Apple News does very little to redirect traffic back to the home page where you show the big 1st party ads that actually bankroll the org. Users stay in the app. From a publishers pov it’…
The recent approach to advertising services and the moves they are making detailed in this article have me asking the question, what is the point in paying the Apple premium these days?
You purchase a lifestyle signifier. It's the tech equivalent of wearing Gucci.
I believe people also buy old thinkpads, dumb phones, android phones, and use Linux (arch btw) to signal to fellow nerds on the internet that they are not sheep and are more tech literate than the average person.
A piece comes up on HN about Apple’s purported pending foray into capital A Advertising once a month. I have no idea if they will ever do it. We live long enough I am sure we will see it, but as it stands it would remove the biggest product differentiation and advantage Apple has as a company: Apple does not need advertising for revenue. Google can’t say this; Samsung can’t say this; even Amazon and Microsoft can’t s…
We got a glimpse into their confidence in this regard when they were getting ready to launch the local scanner (CSAM supposedly was the first application, but it's pretty obvious they were just introducing a way for governments and other entities to scan local content on users' devices for whatever they'd consider "wrong" at some time); they were really taken aback by community outcry and really took the "you're holding it wrong" snarky commentary to the next level for a while.
We spend a lot on Apple Ads, it's ROI is terrible, but we think our ranking is helped by our Apple Ad spending. We probably can't cut that.
Do you want to try removing ASA spend for 2 weeks?
No, probably too dangerous.
Earlier quoted context omitted.
Having once worked at a publisher (although in IT not ad sales or product, so call it “adjacent” rather than inside baseball), I’m certain this is about negotiating with publishers rather than apple’s own priorities. A platform like Apple News does very little to redirect traffic back to the home page where you show the big 1st party ads that actually bankroll the org. Users stay in the app. From a publishers pov it’…
Have publishers even considered selling a subscription without ads? I realize it would cost more. I would really like to subscribe to a newspaper that has readers as its only customers.
You can subscribe to all the publications out there, but it's the same worthless clickbait drivel whether you're paying or not
The moment Apple makes a serious play in the ad market, they open themselves up to a double barrel dose of antitrust litigation from Facebook and Google, they'll have the mother of all PR nightmares to deal with (Fb and Google campaigning hard on years of hypocrisy). Probably a fair few more problems I'm not seeing.
That Apple could do it doesn’t mean they will, and the article doesn’t present much actual evidence it will. In Apple long-running saga with Ads it’s always seemed like Apple hates ads because it’s other companies content (and so priorities, aesthetic, and feel) jammed inside an Apple product. And Apple hates anything that ruins the Apple Experience :tm: Paying to be the first App Store entry is great, because it’s A…
Here is some "evidence" that Apple will increase the amount of advertising. FWIW, MacRumors states that Gurman's predictions are usually accurate.
https://appleinsider.com/articles/22/10/22/apple-will-show-m...
https://appleinsider.com/articles/22/08/14/apple-plans-offer...
https://www.macrumors.com/guide/mark-gurman
Personally I found the patent applications Apple filed back in 2009/2010 claiming tactics for putting advertising into the operating system (one of which I believe is mentioned in the article) to be a signal that the company has no philosophical opposition to placing unavoidable advertising on people's personal computers. What other explanation is there for filing such applications. Perhaps they had plans to block others from using certain advertising tactics. Yeah, right.
"It's tougher to craft that Apple type experience while also selling out."
When I first purchased an Apple computer there were no "advertising services". Maybe different Apple customers have different definitions of the "Apple type experience". Who knows. Some might think Apple already "sold out" years ago. Today's Apple computers come with Apple's "advertising platform", and "advertising services" are part of the "Services" line item in Apple's quarterly and annual revenue reporting.
https://www.sec.gov/Archives/edgar/data/320193/0000320193220...