As a millennial I can tell you exactly why TikTok is better:
1. The Reels algorithm is simplistic as fuck. I was scrolling through Instagram recently and a three reel “ad” came up. I accidentally tapped on the center one and it turned out to be a pimple popping video. Now every reel I see is that. No exceptions. I am sure if I actually watched more Reels I would get better content but that’s work.
2. Reels are often poor quality. What I see is mostly life hacks that are actually really stupid or jokes that never pay off.
3. TikTok has a creator culture that seems far superior to Reels. What Facebook/Instagram seem to fail to realize is that the problem they have isn’t a lack of a video platform but rather a lack culture. TikTok somehow did foster a really cool culture of people creating content, perhaps using their stitches feature.
4. Instagram is a photo sharing platform. Imagine if every other thing you saw on TikTok was a still photo. It would be jarring. That’s the current experience with reels.
5. I don’t know if this is actually true but it feels to me that you can get a lot more exposure quickly on TikTok than with Reels. I don’t post TikTok videos but know enough people who do and it seems they are very much able to get tens of thousands of views with minimal effort and while being relatively new to the platform. I don’t think you can get those numbers with Reels.
6. TikTok nailed ads. They are obvious, easy to skip, and not jarring at all. Instagram is a mess.
7. I come to Instagram to seek specific kind of content from my friends. I get reels from total strangers. I come to TikTok to get lols from random strangers and sometimes see friends. This is very personal but this is a major reason for me to use both and to dislike Reels.