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Launch HN: Boostly (YC S22) – SMS marketing for restaurants

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51–60 of 70 posts

Re: Launch HN: Boostly (YC S22) – SMS marketing for restaurants

#52

I’m genuinely curious why yc would fund this. They already have fivestars in their portfolio that does the same thing from the yc11’ batch.

Fivestars got acquired..https://techcrunch.com/2021/10/13/european-point-of-sale-pro...

Re: Launch HN: Boostly (YC S22) – SMS marketing for restaurants

#53
This is why I use a fake phone number when I'm forced to provide one, especially when ordering stuff off the internet. Good luck with your business, but I don't want to be in your database. It's quite annoying how every retail establishment tries to onboard you into their data harvesting scheme with their "points" and "rewards". No thanks, if I have to pay extra I'll do that. Phone numbers are terrible in particular because they are PII and can be used to link various data sources together to "enrich" them when selling that data to the brokers.

I do miss the days when you could just go through life not feeling like an NPC in someone's scheme to extract money from your pockets.

Re: Launch HN: Boostly (YC S22) – SMS marketing for restaurants

#55
post #29

Earlier quoted context omitted.

This sort of thing can be done really well. One specialist I've had to go to frequently has a very good system. An SMS 3 days before as a reminder. Another the day of, which you reply to to check in. When they're ready for you, they text back, and you go in, and the nurse meets you at the door. (Even ignoring Covid, I'd much rather wait in my car, my with choice of tunes cranked, etc). That's all good in and of itsel…

One of the greatest conveniences of my life has been my dentist utilizing texting and text reminders

What'd I'd love for dentists and various things like that to offer is "waitlist" - where I can say "look, I'm available the next cancellation that appears, and I can be at the office in 15 minutes".

Re: Launch HN: Boostly (YC S22) – SMS marketing for restaurants

#56
post #47

Earlier quoted context omitted.

> While I personally resonate with this sentiment, it's not accurate in my (very skeptical) experience. So you want these messages? You're happy to see them? Even if there are a few people who want these messages, I'm going to wager that you'll only be profitable if you're messaging a lot of people who don't (and accidentally agreed to get them). > "many" consumers? "most" consumers? maybe. but I'd be slow to underes…

I think there may be a false premise here. You seem to be framing this as medium objection: That "no consumer" wants text messages. Texting is really just an implementation detail here. Many people _want_ to save money and receive special deals for their favorite eating establishment. Many would prefer receiving these offers in the form of an ephemeral text message vs. downloading another app, for example. In this co…

Special deals are the way to go and make them rare enough that they feel special.

Otherwise, the big old "stop texting me" button is going to come into play.

I like the local businesses that send coupons via email, those are nice.

Re: Launch HN: Boostly (YC S22) – SMS marketing for restaurants

#57

My first reaction was “Geez. Please no” but I’m glad you are scrupulous about opt-in. But you also need to make it easy to opt-out and seriously-no more than one text per week from your platform. Just group 2-3 offers in one text because inevitably you’ll be spamming 1-2 texts a day if I sign up for 10 places.

> but I’m glad you are scrupulous about opt-in.

There are laws against this unlike email.

Re: Launch HN: Boostly (YC S22) – SMS marketing for restaurants

#58
I would love for a list of restaurants that i can trust to

1. actually cook food ( most don't??)

2. Don't use chef Mike ( no fresh frozen)

3. Don't use harmful oils and ingredients

4. Offer basic menu with 10-15 items, nothing weird.

Where can i find a such a 'no kitchen nightmares' restaurant list near me.

Re: Launch HN: Boostly (YC S22) – SMS marketing for restaurants

#59

Fantastic. All I needed was some more texts/SMSs from restaurants I visit. Good luck to you guys, but I hope you'll find a way to make this less annoying than I expect it to be. And please allow for a simple general opt-out.

Absolutely. The general rule of thumb is to not over-text (annoy the customer), give them what they came looking for when they signed up to join the program (generally compelling offers and promotions), and always make it easy for them to opt-out if they aren't interested anymore (every text includes the instructions to "Reply STOP to opt-out" to make that simple).
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