I can only imagine this will hurt the engine more and more.
Only if you mind ads in your game editor.
AppLovin offers to buy Unity Software in $17.5 bln deal
51–60 of 86 posts
Re: AppLovin offers to buy Unity Software in $17.5 bln deal
#52For people wondering what happens with the ironSource deal, this bid is meant to derail it. This is AppLovin playing offense to avoid the emergence of a stronger competitor and instead become that stronger competitor. Unity is not as strong in monetization technologies but it’s a desired asset since it has already a foot in with game developers. Unfortunately building a game engine is not as profitable as building ad…
This comment somewhat understates the importance of Unity. It's used in something like 1/3 of all mobile games, at least on Android. It has much more than a foot in the door.
Re: AppLovin offers to buy Unity Software in $17.5 bln deal
#53Unity is currently valued around 15B. 17.5B is an embarrassingly small premium, especially considering how down the tech broader tech market is. You have to think Unity will shortly be worth more than 17.5B.
Huh, how would the market being down enable Unity to command a higher premium?
Unity’s value decrease is mostly (solely?) due to market conditions. That means that their underlying business is the same as it was before the broader market downturn, which means their value should increase as market conditions improve. Unless they need to sell now, their value should increase in the future.
Re: AppLovin offers to buy Unity Software in $17.5 bln deal
#54Earlier quoted context omitted.
> they could let Unity be Unity Some Oculus users would disagree with you.
As much as gamers critique Meta's handling of Oculus, Oculus would be dead/gone by now if not for the acquisition. Meta has been dumping fuel/cash on Oculus to keep VR alive and the VR experience has mostly improved over the years.
Yeah, there's no way the Quest would even exist if it wasn't for Meta's multi-billion VR money bonfire. The whole industry would be poorer without an affordable standalone roomscale VR unit.
An independent, gaming-centric Oculus probably wouldn't have survived 2016 when HTC Vive shipped a much more advanced product than the Rift.
Re: AppLovin offers to buy Unity Software in $17.5 bln deal
#55Unity is currently valued around 15B. 17.5B is an embarrassingly small premium, especially considering how down the tech broader tech market is. You have to think Unity will shortly be worth more than 17.5B.
Unity is announcing their Q2 results today after market close.
If it's a disappointment, the company could easily be worth a couple billion less tomorrow morning. And then AppLovin's deal might sound more interesting to Unity's shareholders. That's probably why AppLovin timed this announcement like this.
Re: AppLovin offers to buy Unity Software in $17.5 bln deal
#56Earlier quoted context omitted.
Huh, how would the market being down enable Unity to command a higher premium?
Unity’s value decrease is mostly (solely?) due to market conditions. That means that their underlying business is the same as it was before the broader market downturn, which means their value should increase as market conditions improve. Unless they need to sell now, their value should increase in the future.
Counter: Unity's prior price (as opposed to value) increase was mostly (solely?) due to market conditions.
They barely get more than a billion/year in revenue while burning over half that amount. Paying nearly $20B for that is a huge leap of faith with regards to their future potential and hardly a sure thing. The stock market valuing them at that price during a period of zero interest rate with blinders on for risk is not really a valid stamp of proper value. The fact they agreed to sell at that price to a malware company might indicate as such too.
Re: AppLovin offers to buy Unity Software in $17.5 bln deal
#57I can only imagine this will hurt the engine more and more.
Only if you mind ads in your game editor.
Fun story, I left my unity game running a test in editor over night, accidentally. When I came back in the morning, my harddrive was full. The reason? Unity logging the same telemetry error over and over because it was not allowed to phone home.
I have happily switched to unreal.
Re: AppLovin offers to buy Unity Software in $17.5 bln deal
#58"AppLovin" Who? It just highlights the parlous state of the current economic structure when some adware outfit is a 'peer' of one of the premier game engines.
Reminds me of McLovin
Re: AppLovin offers to buy Unity Software in $17.5 bln deal
#59Earlier quoted context omitted.
There are some Zuckerberg emails exposed as part of some subpoena process where he describes why Unity was a valuable asset to build Meta's AR/VR business. He goes on a lengthy argument about why owning Unity will create a value flywheel that could accelerate Meta's business by doubling down on Unity's engine as a core technology for building games and other AR/VR experiences: https://sriramk.com/memos/zuck-unity.pdf…
I would 1000% live in a world where Facebook bought Unity. Ignoring how shitty they are otherwise, they could let Unity be Unity and remove the distraction of monetization from a game engine company. Alas, Unity leadership (CEO) had delusions of world domination and here is where they find themselves. I’m sure Facebook even made a prelim offer behind the scenes and Unity scoffed because they thought they would be a $…
> they could let Unity be Unity
Like they let whatsapp be whatsapp and instagram be instagram?
With current market incentives we should expect these companies to become less benevolent, not more.
Re: AppLovin offers to buy Unity Software in $17.5 bln deal
#60Earlier quoted context omitted.
I would 1000% live in a world where Facebook bought Unity. Ignoring how shitty they are otherwise, they could let Unity be Unity and remove the distraction of monetization from a game engine company. Alas, Unity leadership (CEO) had delusions of world domination and here is where they find themselves. I’m sure Facebook even made a prelim offer behind the scenes and Unity scoffed because they thought they would be a $…
> they could let Unity be Unity Like they let whatsapp be whatsapp and instagram be instagram? With current market incentives we should expect these companies to become less benevolent, not more.
I'm far from a frequent user of either, but Instagram and especially WhatsApp don't seem to have suffered terribly under Facebook. Instagram has obviously changed, but it would have changed as an independent app too. What's particularly "Facebooky" about its evolution?
WhatsApp feels exactly the same to me. Do I just have a short memory?