How do they know where a home is? Are they going to require Location permissions? Are they going to do silly geoIP things which are worse than useless?
It sounds like they are using a combination of device fingerprinting and ip addresses. Will be interesting to see how many people get false positives from VPN's or just having their ip addresses cycled > Make sure that the device is not connected to a VPN, proxy, or any unblocker service.
Their PR and marketing team clearly suck. I hope they've got a really good legal team, because they're going to need it.