It's pretty, but this lacks substance on many levels. For example, it talks about how large the market is. That's cool, but less important than talking about your own addressable market. Also, some of the numbers need backing up (31% conversion rate from adwords? That's optimistic enough to require some explanation)
DressRush Pitch Deck
51–60 of 95 posts
Re: DressRush Pitch Deck
#52Errr their market size calculation assumes everyone going to a wedding pays 28k??
Re: DressRush Pitch Deck
#53One accuracy problem with the info...under 'Problems/Solutions': > Our curated collections save brides up to 100% off retail. So they give away dresses free? If they mean they cut the price in half, then it's save 50% off retail. That's a pretty common mistake. Double going up, half coming down. Edit: Btw, I think this presentation/slide deck is awesome.
I thought the same thing, but they probably give away a free product sometimes, which is technically 100% off.
I actually thought it was a good slide since I went, "WTF? ...oh wait, yeah, that could be right" - good way to wake up critical thinking type people and get them paying attention if they were zoning out.
Re: DressRush Pitch Deck
#54The numbers for acquisition look way off. $.17 per click X 33% conversion... I just ran an experiment with google ads for dating keywords. There were a few gaffs with hugely expensive keywords but overall, $2.45 CPC. We spent $200 and ended up with 1 conversion. Totally amateur, I know. From other research I've seen, I think conversions tend to be way lower than the double digits. Like people first click on your ad a…
They're trying to get a conversion to something free, which has an order of magnitude or two easier than getting a conversion to something paid. The typical offer in the deals industry is "Sign up for our free emails for deep discounts." You can get 33% conversion to that if you're pitching something to a fresh audience which doesn't have deal fatigue. (Quick comparable: BCC landing pages convert at 40%+ for some sources of traffic. I know a guy who pities my terrible stats.)
The business model is then "Most people don't buy anything and have LTV of $0, some people buy one thing, and a fraction of people make a habit of buying from you. You optimize such that the people who buy stuff subsidize cost of customer acquisition for everyone else and then some, then scale like crazy while keeping an eye on those metrics.")
See also AppSumo / Groupon / etc. This is why they're all very aggressive about getting email signups: this space runs on email.
Re: DressRush Pitch Deck
#55How were these slides created? Basically I'd love to be able to make a similar pitch deck for my startup.
A little embarrassed to ask b/c I'm guessing it may be obvious to those who use these tools every day (not me, though).
Re: DressRush Pitch Deck
#56The numbers for acquisition look way off. $.17 per click X 33% conversion... I just ran an experiment with google ads for dating keywords. There were a few gaffs with hugely expensive keywords but overall, $2.45 CPC. We spent $200 and ended up with 1 conversion. Totally amateur, I know. From other research I've seen, I think conversions tend to be way lower than the double digits. Like people first click on your ad a…
An "acquisition" appears to be an email address (or similar level of effort). Note that their life time customer value is "5x-7x the acquisition cost".
It's a really good example of picking the right set of numbers to highlight, which seems to be a big problem people run into when creating pitches.
Re: DressRush Pitch Deck
#57The numbers for acquisition look way off. $.17 per click X 33% conversion... I just ran an experiment with google ads for dating keywords. There were a few gaffs with hugely expensive keywords but overall, $2.45 CPC. We spent $200 and ended up with 1 conversion. Totally amateur, I know. From other research I've seen, I think conversions tend to be way lower than the double digits. Like people first click on your ad a…
Thanks for the comment - but we actually aren't using adwords at the moment. We did but targeting brides through FB has out-performed adwords CPC. We've been experimenting with tons of ads and think we can even drive it lower. Here's a quick screenshot from FB - http://cl.ly/2W2A113q2u353I0q2P0P
Re: DressRush Pitch Deck
#58To be totally honest, I really wonder how long it took to create this and whether it was really a good use of their time. It is beautiful, full stop. But it also appears as if it took a ton of time to create and put all the bells and whistles in, which would make me at the very least question their judgement of how they spend their time.
The code that runs it is simple and the design assets would have been part of their ppt pitch deck. Definitely worth it.
It's a work of art!
Re: DressRush Pitch Deck
#59Errr their market size calculation assumes everyone going to a wedding pays 28k??
That's what the graphical equation says, but the approximate arithmetic ($30k x 2.5MM weddings ~= $75Bn) is right.
Re: DressRush Pitch Deck
#60The average price of a wedding is $28,000? That doesn't sound right. I know many do cost that much, but the average ?
I think there is a long tail of small weddings.
My wife and I did catered turkey dinner at a church hall for 130 people. DJ was a guy who owed me a favor. Total cost was about $11k.
If you rent a more expensive place and do a barebones dinner, you're looking at $45/head + a couple grand for the hall, plus dress, band/dj, etc. It adds up!