Serious question, who actually uses Snapchat? I haven't heard it mentioned anywhere in at least six months.
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Snapchat’s product is booming
51–60 of 187 posts
Re: Snapchat’s product is booming
#52I don't mean this to be mean, but do people really believe these active user counts at face value? I personally see these numbers and assume half are bots or controlled marketing accounts to boost viewers or spam comments. Just going off personal experience using these sort of apps.
Don't get the flowery speak for a platform that is objectively the world's largest distributor of cp.
true, when i was a teen we used sms now they're probably on snap. not sure what the solution is
Re: Snapchat’s product is booming
#53Snapchat was novel because of the ephemeral nature of the messages (and introducing stories). However in the late twenty teens they began focusing of face filters and introducing cringe ads & news networks which made it unusable for me.
Good to see they are still thriving though. Compared to Instagram they have maintained to be an app solely to communicate with friends vs. Instagram's philosophy of a feed of edited photos that can cause you to compare yourself to others.
Re: Snapchat’s product is booming
#54Serious question, who actually uses Snapchat? I haven't heard it mentioned anywhere in at least six months.
I can honestly say I don't even know what Snapchat does. It's like chat? I'm a social media grump, but I can't avoid passively absorbing what they do. Snapchat has not entered my consciousness and/or its value can't be easily summarized.
Re: Snapchat’s product is booming
#55Evan had this right - tracking as the primary value prop for advertising is a loser's game. Marketing is much more than just ads, and Snapchat has rebuffed going the easy route, honored by market participants, to uphold this principle. They will be an enduring company because of this. How 'big' of a company is up for debate, but honestly not worth the bits to transmit - they are one of the few, if only, doing good bu…
>Evan had this right - tracking as the primary value prop for advertising is a loser's game.
The problem is that nowadays people mix Direct Marketing with Advertising.
Direct Marketing is where there's a need to track. Advertising is about attention, so if Snapchat has the attention of an audience, that alone is extremely valuable for advertising.
Re: Snapchat’s product is booming
#56I don't mean this to be mean, but do people really believe these active user counts at face value? I personally see these numbers and assume half are bots or controlled marketing accounts to boost viewers or spam comments. Just going off personal experience using these sort of apps.
Don't get the flowery speak for a platform that is objectively the world's largest distributor of cp.
source on that? i don't want to search those terms
Re: Snapchat’s product is booming
#57> Messaging is infamously sticky: once you start messaging in one place it’s rare to go elsewhere to reach the same people.
IRC, ICQ/AIM, Y!M, MSN, Skype would all beg to differ.
Re: Snapchat’s product is booming
#58I haven't thought of Snapchat in many many months. Last time I logged in was only sync my bitmoji avatar. Their chat "experience" really sucks, this article is not even remotely plausible.
This is a laughably poor attempt at astroturfed buzz generation.
Re: Snapchat’s product is booming
#59Social media has low barriers to entry. Several new entrants have grown super-fast and have overtaken incumbents. Facebook was very clever to identify and buy up some of these fast-growing new entrants.
This holds lessons for the people who want free speech in social media. There are at least 10 social media apps/sites that say they practice what Elon Musk says should be the norm: Anything legal is allowable speech on social media.
And yet i do not see anyone pouring in the same levels of capital that Snapchat and some other newer entrants got. Why not? What is preventing first tier investors from backing these platforms? Why have several of them failed outright? What could turn that around?
Re: Snapchat’s product is booming
#60> Messaging is infamously sticky: once you start messaging in one place it’s rare to go elsewhere to reach the same people. IRC, ICQ/AIM, Y!M, MSN, Skype would all beg to differ.
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