Earlier quoted context omitted.
Small run production with no expense spared of a designer product for niche applications. Expensive expensive expensive! That case looks like it was milled!
The niche application part is a little bit made up by them. Small mixers and audio interfaces are a HUGE market, and a saturated market. By going high end (by milling a case, for example) they shrink their market, but also shrink their competition. The number of portable mixers / audio interfaces / synthesizers (it’s a synth too???) with super fancy cases… they might be the only one? The keith mcmillian k-mix is the…
There's been a boon with stream decks the last few years, but the only part of that market that's saturated is the low end. There really are not that many high quality mixers and audio interfaces out there, and they are not really in a small form factor like this.
Not to mention the codec shortage. Making a digital audio board right now sucks.