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Zapier: A $5B Unbundling Opportunity

georgesequeira.com

51–60 of 157 posts

Re: Zapier: A $5B Unbundling Opportunity

#51
Zapier should do a Google and offer a self-hosted "Zapier Engine" box that one can self host...

(Anyone recall the Google Search boxes from ~2007? Are they still avail?

We installed some at Lockheed in ~2006 or something... never saw the ROI on that thing...

but a zapier host on a closed network, I can see the ongoing value of such...

Re: Zapier: A $5B Unbundling Opportunity

#52
post #4

Zapier is a god send for the non developer portions of a company. I work in marketing. Marketing projects are inherently speculative, you don't know what they will achieve until they're done. Add to this that dev teams at every company have full sprints planned for months. Getting a marketing project done through the dev team is months of exertion and sweat. Or... get Zapier approved by security, get platforms plugge…

As a Marketing Ops guy, this gives me pause.

> nice and tidy. And then the marketers can do what they need in the platform, and they're able to iterate and learn at a much faster pace. It changes the whole game.

The reality is, marketers will frequently plug in any and every thing they can without thinking about the broader context. Sure you can plug all this stuff together, or you can spend a bit of time with ETL and rETL tools and develop a stack that isn't reliant on a bunch of third party silos.

Re: Zapier: A $5B Unbundling Opportunity

#53
post #45

zapier sounds like something that doesn't scale, or will be replaced by the platforms themselves. it's like a business on 1000 other people's platforms.

They do 125MM in rev a year. Seems we have different scale systems because that's quite the number.

Re: Zapier: A $5B Unbundling Opportunity

#54
post #3

UI based flows for integrations are as bad as UI based flows for ETL. For some reason, we managed to move past UI to code for ETL, but now we are taking the exact same path for integrations. Integrations are complex, you might have complex requirements, polling and pushing needs depending on the applications, fast lookups needs, legacy IT solutions that hold critical data. I don't think we are ready to go full UI in…

Zapier could easily add a DSL that mirrors their UI. It's not the UI that makes it powerful, it's the integrations and workflow.

My approach to integration for ETL was a DSL.

Re: Zapier: A $5B Unbundling Opportunity

#56
post #10
post #8

Earlier quoted context omitted.

This is exactly the kind of comment I was hoping to see. May I ask, what kinds of things are you using zapier for that are not just nice to haves. Something that you would say it pays for itself (increases revenue somehow)

I would love to get an answer to this question as well. I keep comings back to Zapier and the likes hoping I will find a useful use case but can’t. It seems that all it does is add stuff from email marketing forms to Google spreadsheets.

Google form > email action was my best use case

Re: Zapier: A $5B Unbundling Opportunity

#57

Earlier quoted context omitted.

> Add to this that dev teams at every company have full sprints planned for months. Getting a marketing project done through the dev team is months of exertion and sweat. I'm confused by this, can you clarify? This sounds like the exact opposite of agile sprints (assuming you're talking about agile)

This is typical of product driven organizations. Has nothing to do with agile itself.

Yeah, it's a question of prioritizing which projects make it into the pipeline. Marketing automation is often subordinate to automation projects for other departments like Finance and Operations when it comes to prioritization.

Re: Zapier: A $5B Unbundling Opportunity

#58
post #23

How is this different than workflow automation (for non-developers) solutions? Or is the takeaway that any workflow automation is ripe for unbundling?

Ding ding ding.

This is what needs to happen.

To provide one painful example that I'm currently dealing with, at work we have a Marketing Automation platform, a CRM and a CX tool. Marketing use the MAP, sales use the CRM and customer success the CXM.

All 3 have their own data schemas, their own "customer view", their own segmentation tools, they own orchestration (workflows) tool, etc. Everything exists in a silo, and no one can see the big picture.

This area absolutely needs disruption, we're starting to see some of it at the MAP level with MessageGears, Vero and Supergrain but it's yet to feed through to those other customer facing functions as far as I've been able to see.

Re: Zapier: A $5B Unbundling Opportunity

#59
post #4

Zapier is a god send for the non developer portions of a company. I work in marketing. Marketing projects are inherently speculative, you don't know what they will achieve until they're done. Add to this that dev teams at every company have full sprints planned for months. Getting a marketing project done through the dev team is months of exertion and sweat. Or... get Zapier approved by security, get platforms plugge…

Can you please share some example workflows enabled by Zapier that benefits your org?

Not marketing, but we use it to automate some WordPress tasks.

WordPress Gravity Forms submission -> Zapier -> Airtable to assign calendar -> Zapier -> Create WordPress draft

Have someone fill out a structured Google Sheet -> upload to private Gravity Form -> Zapier to process > Create WordPress draft

I'm sure I could spend time figuring out how to do this stuff directly in WP with coding, but it is nice to connect existing things together relatively easily as a first step.

Re: Zapier: A $5B Unbundling Opportunity

#60
Zapier is also have trouble keeping up with the demand. Their Youtube integration hasn't worked in almost 2 months now and I think it's because Google has stopped giving them enough API quota to meet the demand. The thread has been locked since and I don't think there is any resolution coming.

(1)https://community.zapier.com/general-questions-3/youtube-the...

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