Shame is a powerful moderator of behaviour considered marginal or taboo in society, likely it forms an essential role in group cohesion. However, it may well be maladaptive at the scale of global society, where the mechanisms of shame - the 'calling out' of transgressors, the dogpiling that ensues following a successful call out - are chaotic, following no process or moderation itself. The inevitable result is self c…
"Son of a whore" is a old shame accusation. Shame by familial association is a very "traditional" part of shame. People who have suffered attack, especially rape, often feel ashamed. Failure is shameful. STDs are shameful. Being illiterate or inumerate. Etc.
Shame in these cases isn't about altering behaviours directly. It is about creating social hierarchies, structures and such. It results more in hiding.
So sure, shame has always been a part of culture and has good, along with bad effects. I don't agree that the internet "broke shame." Shame was always pretty broken. The internet just delivered it to new places.