Why aren't russians telling eachother? At least a fraction of russians read and trust trustworthy (international) news sources, but if their peers won't believe them, why would they believe me if I called them?
Russia isn't North Korea. Yes there has been a tightening lately and all easily accessible media has been propaganda for a long time. But that doesn't mean any Russian can't - with some effort - consume a wide selection of news. And that's their damn responsibility to do so. For example, if you are a soldier asked to go fight in a country, it's your responsibility to read news from other countries before you leave. Otherwise, how can you be sure you know whether the orders are even legal?
We need to stop giving a pass to russians because they have an authoritarian leadership and strict media control. It's very easy to say this from an armchair in a liberal democracy but I'm still going to say it: Russians have a responsibility to protest the regime now, carrying the personal risk despite perhaps having little to no personal responsibility. Else they have the blood of Ukrainians on their hands.
And the same applies to anyone else in an armchair whose armchair is in room temperature because of russian oil or gas.