I'm calling bullshit on this. Slick marketing driven website, low resolution photos of actual prototypes, hand-wavy FAQ and no other technical details. They claim speeds of 40 knots but does that mean that can stay stationary in 40 knot winds (the same as traveling at 40 knots) or that it can hitch a ride on high winds? The wind forces on the balloon look they would be far too high for those tiny fans to counteract e…
This whole thing, like that flying wind-turbine thing or the solar road thing, is just bordering on plausible but so far away from feasible that one has to doubt the whole effort.
Its hard to imagine, in todays world of information at our fingertips that anyone could fool or misguide someone else, but as the current state of the world is, not only is a con job possible, but its getting easier and more profitable. The trick seems to be to be to make an idea, as I said above, bordering on the plausible but far away from feasible.