Earlier quoted context omitted.
I have no idea if this applies to Mr Madden, but sometimes when you become wealthy, you expect people to cater to you and the little people don't matter. "Cutting" line to get to the front wouldn't even seem as a faux pas to them. They just expect to be served with priority.
John Madden had dementia so it's entirely possible he just did the same thing every day without even knowing what he was actually doing.
I actually met Mr Madden, and he was not an asshole at that time. So definitely not insinuating anything against him.