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Impossible food sues to cancel earlier trademark owners

impossiblehq.com

51–60 of 205 posts

Re: Impossible food sues to cancel earlier trademark owners

#52

This very much reinforces my scepticism and distrust towards this trend of branded so-called "meat-substitutes" and "plant-based cheeses" etc. I am not a vegetarian or a vegan but, if I were, I would simply eat vegetables, legumes, pasta, rice, bread, fruits, nuts, you name it. It's not so hard, it's just normal food that has always existed and has always been a part of my diet anyway. People have eaten non-meat prod…

[deleted]

Re: Impossible food sues to cancel earlier trademark owners

#53

This very much reinforces my scepticism and distrust towards this trend of branded so-called "meat-substitutes" and "plant-based cheeses" etc. I am not a vegetarian or a vegan but, if I were, I would simply eat vegetables, legumes, pasta, rice, bread, fruits, nuts, you name it. It's not so hard, it's just normal food that has always existed and has always been a part of my diet anyway. People have eaten non-meat prod…

> meat was rare in the diets of the lower class of many societies

yeah, and the lower class was unhealthy and malnourished

Re: Impossible food sues to cancel earlier trademark owners

#54

This very much reinforces my scepticism and distrust towards this trend of branded so-called "meat-substitutes" and "plant-based cheeses" etc. I am not a vegetarian or a vegan but, if I were, I would simply eat vegetables, legumes, pasta, rice, bread, fruits, nuts, you name it. It's not so hard, it's just normal food that has always existed and has always been a part of my diet anyway. People have eaten non-meat prod…

> So, is there really that much value in these industrial "plant-based" meat/cheese substitutes?

Yes. There are many people who strongly believe "if there is no meat, it's not a meal". The only thing that is going to change their mind is something that looks and tastes like meat for a lower price.

Re: Impossible food sues to cancel earlier trademark owners

#55
Reading this: http://casefilingsalert.com/wp-content/uploads/2021/05/Impos...

it seems like Impossible X complained first and Impossible food is saying that they want it declared that they are not infringing on Impossible X's trademarks.

IOW: little guy complained first and big guy is asking for relief that they are not doing anything wrong.

Is there more to the story?

Re: Impossible food sues to cancel earlier trademark owners

#56
Case number for locating it in PACER: 5:2021cv02419

At a glance of the complaint it seems that Impossible X started this with complaints and legal action against mpossible Foods for infringing on their trademarks. The complaint additionally shows that Impossible X was granted their registration of IMPOSSIBLE on Jan 9th, 2018.

Re: Impossible food sues to cancel earlier trademark owners

#57
post #43

This very much reinforces my scepticism and distrust towards this trend of branded so-called "meat-substitutes" and "plant-based cheeses" etc. I am not a vegetarian or a vegan but, if I were, I would simply eat vegetables, legumes, pasta, rice, bread, fruits, nuts, you name it. It's not so hard, it's just normal food that has always existed and has always been a part of my diet anyway. People have eaten non-meat prod…

>So, is there really that much value in these industrial "plant-based" meat/cheese substitutes? I don't think so, but they're being marketed as if they were a great step forward to "reduce our dependence on meat" — a dependence which does not actually exist. you're vastly underestimating how much people like the taste of meat. there's a reason why countries up their meat consumption as they industrialize and get weal…

No. They are highly processed and they generally taste like garbage. For months I was told about how great Miyoko's products were. Then I tasted some of the cheese offerings and they tasted like gritty mold. There was a Kite Hill Farms vegan blueberry yogurt that was delicious, but the peach version nearly made me lose my lunch.

Re: Impossible food sues to cancel earlier trademark owners

#58

This very much reinforces my scepticism and distrust towards this trend of branded so-called "meat-substitutes" and "plant-based cheeses" etc. I am not a vegetarian or a vegan but, if I were, I would simply eat vegetables, legumes, pasta, rice, bread, fruits, nuts, you name it. It's not so hard, it's just normal food that has always existed and has always been a part of my diet anyway. People have eaten non-meat prod…

>It's not so hard, it's just normal food that has always existed and has always been a part of my diet anyway.

It is quite hard for those of us who cut our teeth on processed food, where teams of food scientists have tweaked the formula to create the most crave able version of every food. That's why these meat substitutes are quite appealing.

Re: Impossible food sues to cancel earlier trademark owners

#59
post #24

Will you concede that many, but certainly not all, vegans bring it upon themselves with their moralistic pontificating about those who are not vegan?

Everything I've seen suggests to me that most people's annoyance with perceived "preachy" vegans comes from cognitive dissonance around being forced to confront that vegans have a good point. Why confront real issues when you can make a bacon joke and say "oh, I could never give up cheese"? It's like when talking with someone who is very disciplined about exercise. Many will say something like "wow you're so lucky to…

I think this could be part of their reaction, but a bigger part is a natural inclination to belittle people who claim to have a moral High Ground or superiority.

In my experience, begin to frame things as a personal choice that they made without implying judgment on others simply don't get the same response

Re: Impossible food sues to cancel earlier trademark owners

#60
post #24

Will you concede that many, but certainly not all, vegans bring it upon themselves with their moralistic pontificating about those who are not vegan?

Everything I've seen suggests to me that most people's annoyance with perceived "preachy" vegans comes from cognitive dissonance around being forced to confront that vegans have a good point. Why confront real issues when you can make a bacon joke and say "oh, I could never give up cheese"? It's like when talking with someone who is very disciplined about exercise. Many will say something like "wow you're so lucky to…

Vegans do have a good point, however, for the majority of the population food is just something that they crave, eat for taste, or because it is thrust in their face daily by corporations. They aren't doing it for the sake of killing, and therefore the point that vegans make isn't something people consider nor care for.

I personally think your diet should be based on nutrition, with morals and the environment following a close second.

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