Interesting. How does Reverse ETL differ from ETL/ELT tools like Fivetran?
On a high level, ETL/ELT is about sending data from your SaaS tools into your data warehouse (you are reading from different tools). Reverse ETL is about getting data from your warehouse into tools (writing into different tools). Building ELT is a fundamentally different technical challenge than building Reverse ETL. Aspects like types, rate limits, and destination state (knowing whether data already exists in a dest…
Great partnership, though I have to wonder if Fivetran will ever build this functionality out in their core product (though when I asked them to consider this a few years ago I think they politely shoved that suggestion into the trash can, glad you have proven out this space). I think you are quite right that this space is going to be huge, wish could invest in you!