Earlier quoted context omitted.
Usability is hard. This superficially simple example crosses many products / teams (being Microsoft, we are talking about 100s of people involved). A small startup has the same challenges because your engineers build features, not user experiences. It takes a great product manager to advocate effectively for the user.
I know usability is hard, but this is just an install. It's not like he's actually up to making a movie, yet. The user "stories" (are these even stories?) should be: 1 - Bill types "movie maker" or "moviemaker" into a search box (any search box) in the Microsoft website. 2 - A button / link that says "Download Microsoft Movie Maker!" appears on the first page (preferably the first link). 3 - Bill clicks the link. 4 -…
1 - Bill searches for "video editing" or similar
2 - Bill runs an app he selects from the result list
Everything else is pandering to technical details. Advanced options can be presented as a right-click menu on the result list.