Earlier quoted context omitted.
I so wish we'd get Euro-style loser pays (it's really Judge assigns fees, and one party doesn't pay everything, nor do they let expensive lawyer fees be billed if they're unwarranted, etc). Then companies could be more "Bring it on" when things are totally out there.
I believe it is fairly common in the US for victors to be awarded money to cover their legal fees. The problem is that none of these companies being sued are confidant they would win, and they don't have the money to cover losing.
That's only true if they're really out of bounds.
In the EU, they divide the fees along a much more graduated basis every time