Earlier quoted context omitted.
Lego 'lost the plot' for quite a number of years and their only drive was to sell more (poorly designed) sets to survive financially, rather than to see what drove people to buy those sets in the first place: the fact that their kids wanted them. Branching out into the upmarket sets for adults and older kids (large Starwars sets, modular houses and architectural sets such as the London Bridge) was pretty clever as we…
> The idea of 'free bricks' such as were available in software was a thing that horrified Lego managemen It seems that 'free bricks' in general horrifies them. I went to visit one of the biggest sellers of Lego in Norway and they had been told that Lego no longer wants stores to sell plain lego bricks, but only Lego sets. Which for me seems rather strange.
Capitalism gonna capital.