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Google Joins Apple to Opt-out of Mobile Advertising IDs

thebigtech.substack.com

51–60 of 206 posts

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#51
I don’t think there’s a nicd way to say this, but this article is trash. Just a bunch of factless assertions, sensationalized statements and evident contradictions.

I think moving forward the term “Substack Journalist” will generally be used to refer to the authors of this low quality and factless reporting, that gets dangerously close to misinformation.

The same way that “Soundcloud Rapper” refers to the low quality and amateur rappers that upload their music to Soundcloud (although the latter seems to have some outliers).

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#52

Wow, Google finally decided to do something right.

Google finally decided to do something right under pressure coming from Apple. I can't praise enough for Apple though. Yes, of course, Apple's product is not user, so naturally its interests may align better with users. Still, this push for privacy is going to have a long term impact in the industry.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#53
post #44
post #39

Earlier quoted context omitted.

When the initial FB OS attempt failed, I think Zuck realized the investment to make something work was beyond the capital he was willing to invest. When FB released its first “phone” it was still unwilling to take mobile seriously. They left the head of mobile position open for a very long time. Zuck himself has said he missed mobile. With the IPO around that time, making some major strategic investment in tech was n…

FB more or less always had access to capital markets, and they could 100% have borrowed money and dumped billions into mobile. Subsidized, $100 phones that are comparable to flagships (but data-sucking for FB) would have beaten the market.

Same with Microsoft.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#55
post #40

Earlier quoted context omitted.

Zuck is personally all in on capturing the VR and AR market and making it the next ubiquitous computing platform. They already have their own OS. One fifth of the company is working on VR and AR, 10,000 employees. They are pouring billions into it. Zuck likely understands that he missed the platform boat last time around and doesn't intend to miss the next one. https://www.theverge.com/2021/3/12/22326875/facebook-rea…

I don't think VR will ever take over the world. Too many people get motion sickness from it and I don't think it's only a matter of more pixels/fps. AR... maybe. My personal opinion is the needed electronics (and especially the battery tech) aren't small enough yet, if we're talking AR glasses. If we're talking AR on phones, where's the killer app? Pokemon go?

The sickness thing has been solved on the hardware side. It's only software that is the issue.

Remember when FPS games would never take off because they gave people motion sickness?

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#56

> However, if Mark Zuckerberg goes back on the drawing board to figure what went wrong, he’ll probably realize that data breaches and privacy awareness aren’t the causes of an impending downfall. > Instead, a lack of effort in developing their own operating system a decade ago might be Facebook’s biggest regret. And this has come back to bite them today. Crazy that it came to this.

They had the open web, which they worked well to kill.

Facebook can go die in the grave they dug for themselves.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#57
post #40

Earlier quoted context omitted.

Zuck is personally all in on capturing the VR and AR market and making it the next ubiquitous computing platform. They already have their own OS. One fifth of the company is working on VR and AR, 10,000 employees. They are pouring billions into it. Zuck likely understands that he missed the platform boat last time around and doesn't intend to miss the next one. https://www.theverge.com/2021/3/12/22326875/facebook-rea…

I don't think VR will ever take over the world. Too many people get motion sickness from it and I don't think it's only a matter of more pixels/fps. AR... maybe. My personal opinion is the needed electronics (and especially the battery tech) aren't small enough yet, if we're talking AR glasses. If we're talking AR on phones, where's the killer app? Pokemon go?

AR has a long way to go for sure, but I am more interested in AR than I am in VR and I think AR has the potential to go far beyond what VR achieved till now.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#58
post #38

It's really hard to trust google on anything when it comes to ads and privacy. Will these changes stop Google from tracking and targeting you? It seems that Facebook might have a much stronger case against Google here, since it's using its success in the smartphone OS market to hobble its biggest competitor in the digital ads market.

Yup, that's exactly what's going on here.

Google wants exclusive root on the web the way it has it on the phones they rent to you.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#59
post #46
post #38

It's really hard to trust google on anything when it comes to ads and privacy. Will these changes stop Google from tracking and targeting you? It seems that Facebook might have a much stronger case against Google here, since it's using its success in the smartphone OS market to hobble its biggest competitor in the digital ads market.

> It's really hard to trust google... I feel the same way; very little chance Google stops this unless it doesn't affect them at all (either by having determined these identifiers aren't particularly effective, or by having cooked up some new scheme.)

But of course it won't, this is a (similar to Apple's) play to reduce the amount of data other ad platforms get.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#60
post #16

The article manages to contradict itself at every turn. For example: "Only yesterday, Google announced its plans to make advertising ID an opt-in feature." A few paragraphs later: "Google’s opt-out ad-tracking popup isn’t on the forefront like in iOS. Instead, it’s buried deep in the Google Play Service settings — which could be difficult for the non-tech savvy user to find out." And this opener: "Facebook has a mark…

> The article manages to contradict itself at every turn.

That it might doesn't absolve the fact that Facebook has been essentially kicked about by the Big 2 that dominate the smartphone market. Remember that Apple and Google aren't exactly covered in glory as far as privacy is concerned. They want consumer data for themselves, and that's "private enough" in their eyes.

There's a reason Facebook (and Amazon) has a devices division and is betting on AR/VR.

Things will get interesting from here on.

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