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Google’s new popup will further weaken Facebook’s advertisement business

thebigtech.substack.com

51–60 of 221 posts

Re: Google’s new popup will further weaken Facebook’s advertisement business

#51

The value of the location based tracking is overrated. Anyway, if you post an image to Facebook, Instagram or WhatsApp, the EXIF data has your location, or it can be solved from the content of the image.

What if iOS or Android start to scrub that data for you? Which I wish they did...

On iOS 14 I have set the camera's access to Location Services as 'never'. If I inspect the EXIF on iPhone photos that I've moved to my PC the GPS fields are blank.

Re: Google’s new popup will further weaken Facebook’s advertisement business

#52

Why can't governments make tracking illegal? These companies that manipulate population into buying products they don't want or need are the mythical "broken window". Nobody mention how all this online business contributes to global warming. Factories produce useless products, that need to be stored, delivered, disposed of...

Well, GDPR went large steps in making it somewhat illegal, while users may still "consent" to being tracked ... which lead to big cookie banners nobody understands. Steps are being done, but lobbies are strong in their fight against.

> while users may still "consent" to being tracked

That's the problem, in my opinion. Users should not be able to consent to third party tracking because if they can, companies will use any dark pattern at their disposal to make them consent. Third party tracking in general should be banned.

Re: Google’s new popup will further weaken Facebook’s advertisement business

#53
post #4

So we basically are seeing that google was "right" from their point of view in securing a mobile OS. Facebook maybe thought this day would never arrive and could have avoided that by doing their own mobile OS too. Well, maybe they declared this battle as lost and focused on the next one: VR. Problem is that VR took too long to arrive and death on mobile can kill Facebook?

> Problem is that VR took too long to arrive and death on mobile can kill Facebook?

Facebook owns the most popular messaging app in the world (WhatsApp) and two of the most popular social networks in the world (Facebook, Instagram). Are they really in trouble because of the Android/iOS changes?

Re: Google’s new popup will further weaken Facebook’s advertisement business

#54
post #5

Whenever I read articles like this, I get more and more horrified. I mean, I know that adtech spy on us a lot, but I didn't knew for example that using Bluetooth while the app is shut down was possible. Makes me very wary even of dumbphones, for example I bought a dumbphone recently, and yet it came with Facebook and Google Assistant both pre-installed.

> I didn't knew for example that using Bluetooth while the app is shut down was possible How did you think for example notifications were pushed to Bluetooth smart watches?

You are assuming they were aware of that capability.

Re: Google’s new popup will further weaken Facebook’s advertisement business

#55
post #5

Whenever I read articles like this, I get more and more horrified. I mean, I know that adtech spy on us a lot, but I didn't knew for example that using Bluetooth while the app is shut down was possible. Makes me very wary even of dumbphones, for example I bought a dumbphone recently, and yet it came with Facebook and Google Assistant both pre-installed.

There's a reason everybody wants you to install their app instead of just using their website, there's much more opportunity of tracking.

There's several reasons why everyone wants you to install the app, some of which aren't sketchy.

Re: Google’s new popup will further weaken Facebook’s advertisement business

#56
post #5

Whenever I read articles like this, I get more and more horrified. I mean, I know that adtech spy on us a lot, but I didn't knew for example that using Bluetooth while the app is shut down was possible. Makes me very wary even of dumbphones, for example I bought a dumbphone recently, and yet it came with Facebook and Google Assistant both pre-installed.

> I didn't knew for example that using Bluetooth while the app is shut down was possible How did you think for example notifications were pushed to Bluetooth smart watches?

I would have assumed there is an os notifications api, and the apps have no idea what surface the notification will be shown on.

Re: Google’s new popup will further weaken Facebook’s advertisement business

#57
post #4

So we basically are seeing that google was "right" from their point of view in securing a mobile OS. Facebook maybe thought this day would never arrive and could have avoided that by doing their own mobile OS too. Well, maybe they declared this battle as lost and focused on the next one: VR. Problem is that VR took too long to arrive and death on mobile can kill Facebook?

I don't see why it would kill Facebook. They still have the user profiles and photos with location and all kinds of other valuable signal.

Re: Google’s new popup will further weaken Facebook’s advertisement business

#58

The value of the location based tracking is overrated. Anyway, if you post an image to Facebook, Instagram or WhatsApp, the EXIF data has your location, or it can be solved from the content of the image.

What if iOS or Android start to scrub that data for you? Which I wish they did...

Facebook can solve a location from the content of the image. Listen to yourself. Even you can identify a geographic location from many images, easily.

I don't know, it's kind of a stupid idea, give Facebook an image and yet the expectation is, they're not supposed to know or understand anything about it?

Re: Google’s new popup will further weaken Facebook’s advertisement business

#59
post #55

Earlier quoted context omitted.

There's a reason everybody wants you to install their app instead of just using their website, there's much more opportunity of tracking.

There's several reasons why everyone wants you to install the app, some of which aren't sketchy.

Seriously, what are they? Every time I get pointed at an app, I can only think of https://xkcd.com/1174/

Re: Google’s new popup will further weaken Facebook’s advertisement business

#60
While I'm sure personalization increases ad efficiency metrics to some degree, I'm curious to see how all this will actually "hurt" FB, either by making their ads worse in terms of CPA/CPC/etc or in advertisers pouring less money into FB and more money into other DSPs/inventories. As anything marketing, it's not that straightforward, really, and advertisers may very well keep running ads on FB despite all those changes.
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