I wouldn’t know, still busy trying to fill out your cookie consent form.
A quick look at their privacy policy [1] brings up:
> Forbes may also process certain user information on the basis of the following legitimate interests, provided that such interests are not overridden by your privacy rights and interests: delivering and continuing to develop and improve the Site, learning from your behavior on the Site (e.g., analyzing traffic) to better serve you and other Site users, helping us modify or enhance the Site and its content, receiving insight as to what users do (and don’t) like about our Site or aspects thereof, and providing a stable, consistent, and secure user experience in connection with the Site.
I understood this as 'unless your privacy rights and interests prohibit us, we'll process your data' (TINLA). Still, would be nice to know how do they check for an individual's privacy rights.