Just like how you never hear people in countries with great broadband access complain about usage caps. That's a purely US (or other country) phenomenon when you have shitty supply of broadband. Increase the supply, competition, and problem solved.
Secondly, a question for those who feel that colleges have a duty to "shape our future generation leaders who should look like the people they represent". Tell me, for all the mental contortions, evaluations, interviews, processes to make flawed judgement calls on whether people "contribute by their diversity" to the student body, how different an outcome does that achieve over just using an objective test, and then admitting everyone above a certain bar?
These colleges receive enough applicants to admit 3-4 classes worth of valedictorians. Yet they seem to think their admissions scrutiny and processes make their classes a much better place than if they had a simpler process. Is that true? Judge people on skill and talent, for every type of academic program a university offers. Simple rules and processes allow people do creative things. Contorted rules and processes incentivize people to do stupid things. Like having 17 year olds compete in an essay contest to see who is the most disadvantaged and worthy therefore of admissions.
I don't think they've tried serious alternatives, yet they believe these complicated admissions systems to be correct. And you look to other countries that have purely exam-based admissions, yet they are not producing classes full of socially inept, non-contributing, non-leaders.
Maybe it's worth a rethink. Or some new kinds of institutions.