"User Engagement Networks" Sounds perfectly fine to me. At least there would be an idea of what these apps are trying to accomplish at the expense of the user.
I don't want Facebook to show me anything that isn't posted by one of my friends... are there any settings that allows that? Sure it's kind of interesting to look at a bear being washed by a human, but who cares.
https://socialfixer.com/ has a lot of helpful settings to that effect.
I tried it and it kept bugging me about unread messages that I already read so I removed it, but thanks