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Who are your top competitors and how do you differentiate yourselves? Esp re recent HN submission https://news.ycombinator.com/item?id=26239975
- simplescraper.io
- browserless.io
- include.ai
- apify
- browseai
In a way I suppose the high number of players in the market is validation.
Who are your top competitors and how do you differentiate yourselves? Esp re recent HN submission https://news.ycombinator.com/item?id=26239975
Add to that: - simplescraper.io - browserless.io - include.ai - apify - browseai In a way I suppose the high number of players in the market is validation.
-Simplescraper as the name suggests is very scraping focused, not process automation focused.
-Browserless is more like 'heroku for browser bots' (i.e. a cloud runtime).
-include.ai (having pivoted) are a tool for internal browser extensions.
-browseai focus on the monitoring use-case.
-apify are very cloud runtime focused (they price on the memory of their servers and are much higher than us - getting back into traditional RPA territory).
...speaking of which, I haven't even started on traditional, developer-centric RPA yet. For that there's obviously automation anywhere, blue prism, leapwork, electroneek...
Earlier quoted context omitted.
Not currently in the no-code interface! I've seen this requested before. Puppeteer (the library which runs our bots) does support this easily, so we may be able to whip something up if you have a sizeable use-case.
I set up a meeting for tomorrow through your website (look for a meeting with Brendan), we've got a large use case for this and it could really help us out.
Who are your top competitors and how do you differentiate yourselves? Esp re recent HN submission https://news.ycombinator.com/item?id=26239975
Here's a list of competitors and how I think we compare with each - UiPath - Designed for heavyweight Enterprise. We're really not competing for the same market, but their tech is a similar approach. They go for fortunate 500, we go for everyone else. Zapier - Axiom competes with zapier in some ways. We're different because we automate the Ui, not just APIs, and we integrate with Zapier. Automatio.co - They seem to e…
Neat! I feel like I have a reasonably good idea of what this does, but I'd love to see an example to make it really come to life. I see on the website you have a gif where you're setting up an automation. I'd love a similar gif (or set of gifs) where you have a before (ugh I have to do this manually), the middle (your current gif), and an after (axiom doing it automatically).
You've hit the nail on the head for our biggest problem - many people don't realise axiom can solve their problem! We realised, the best way to do this is start producing templates with solutions to common problems. Here's one: https://web.axiom.ai/recipe/loop-through-pages As you say, visual guides work well. I think we have a lot to do here. We're gradually building up a library on the link above. One day, we'd lik…
Earlier quoted context omitted.
Here's a list of competitors and how I think we compare with each - UiPath - Designed for heavyweight Enterprise. We're really not competing for the same market, but their tech is a similar approach. They go for fortunate 500, we go for everyone else. Zapier - Axiom competes with zapier in some ways. We're different because we automate the Ui, not just APIs, and we integrate with Zapier. Automatio.co - They seem to e…
Seems like Microsoft Power Automate (Flow) is your biggest competitor? It's free for all Office 365 users (most people).
It's a different approach, coupled to automating the desktop office ecosystem, whereas we're coupled to web-apps, and web APIs alone.
Secondly, it is more complicated, a bit more like Leapwork, whereas we're targeting Zapier-level complexity.
Axiom is already too complex for many people (it's why we mainly target these no-code Zapier types). We've seen every marginal % increase in complexity reduces the number of people who can build bots significantly.
Essentially, each RPA product has chosen a power vs ease-of-use trade-off for different segments. We're fixated on the Zapier / Airtable people, not the traditional desktop RPA people, whom I think Microsoft are targetting.
Earlier quoted context omitted.
You've hit the nail on the head for our biggest problem - many people don't realise axiom can solve their problem! We realised, the best way to do this is start producing templates with solutions to common problems. Here's one: https://web.axiom.ai/recipe/loop-through-pages As you say, visual guides work well. I think we have a lot to do here. We're gradually building up a library on the link above. One day, we'd lik…
I explored this idea last year and suspect this will be your main problem (people are bad at discovering automation use cases), unless you want to spend all your time fixing Craigslist scrapers. One possible solution is to keep writing these "templates", but publish them as Zaps, and ensure you rank when people google for solutions. I suspect the user-facing tool you have now could actually just be internal, used for…
Yes, that's the playbook we want to follow - long-tail SEO. That worked amazingly well for Zapier, and if we had a cheesy tagline, it's 'plug gaps in your zaps' like you've suggested!
One interesting side-effect we noticed - people take inspiration from templates for other use-cases and this has driven up usage.
When we show a YouTube studio use case to one customer, they'll try do the same thing in Mixpanel.
Starting a fire here may boil down to how many generalisable templates we can churn out, and how well we can train people on integrating them.
Who are your top competitors and how do you differentiate yourselves? Esp re recent HN submission https://news.ycombinator.com/item?id=26239975
I think this might be more catered towards enterprises. But from what I remember they had tools for everything, and making a bot for a website would only take a few minutes from start to finish.
Who are your top competitors and how do you differentiate yourselves? Esp re recent HN submission https://news.ycombinator.com/item?id=26239975
I don’t know if you can consider them a competitor but Kofax RPA, formerly known as Kapow Software / Kapow Katalyst is a powerful one I used many many years ago. I think the original product dates back to the 90s. You build a flow-diagram like process, with the possibility for a full suite of tools for a complete automation setup. I think this might be more catered towards enterprises. But from what I remember they h…
Many people forget that RPA is over 20 years old. UiPath basically took very old technology, modernised it, and re-applied it to new markets to become a $35 billion company (as of 2021).
The OG Browser RPA solution is iMacros, incidentally, which is now 20 years old! We aim to also modernise what they tried to do and take it to new markets. I guess time will tell whether we succeed at that re-application, like UiPath did on the desktop.