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Introducing schema.org: Search engines come together for a richer web

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Re: Introducing schema.org: Search engines come together for a richer web

#52

Post by InfinityX0 »

blauwbilgorgel wrote: post #35
rauljara wrote: post #3

All I could think while reading through the getting started was: that is an awful lot of added text. After a little more thought: that is an awful lot of added work. And while it won't be hard to have tools that make the process easier, the sort of work that goes into adding that data can never be completely automated (otherwise, we would have no need for it). Given that all the search engines will be using it, all m…

Sites that don't employ this don't risk falling in their rankings. This added data allows for richer snippets (which absolutely increase clickthrough ratio), but that won't directly make you rank higher (or lower it their absence). If your website employs an SEO or webstandardista, you should already have your sites marked up with metadata. Reviews and rich breadcrumbs etc. have been around and supported for years no…

Google likely uses clickthrough rate (CTR) in their algo. If your site has a high CTR, it should hypothetically rank higher, so it makes sense for them to include it in their algorithm - to the point that it can't be manipulated.

So, if the metadata doesn't directly increase rankings (which I'm pretty positive it won't), it can indirectly do so by grabbing the users eye and improving CTR, which I am most certain it will.

Re: Introducing schema.org: Search engines come together for a richer web

#54

Post by baconner »

Putting aside the technology and schema decisions they've made IMO its great to see these three throwing their weight behind some common metadata even if it does step on some toes.

Now if they'd only add some schema targeted towards downloadable public data sets. I'm dying for a good global public dataset search beyond competing data markets and data.gov.* sites.

Re: Introducing schema.org: Search engines come together for a richer web

#57

Post by jaynate »

Loic wrote: post #24

For most of my "quick searches", I already have the answer from within the search results listing. It looks like it will go one step further, we are not going to have to leave the results page to have complex answers. I am not sure if I want to provide all my hard work in a format which will maybe help the search engines a bit, but mainly the spammers a lot as they will be able to automate the creation of content far…

Bingo, this my first response as well. What happens when users stop clicking through to content because it's being served up by Google, Bing or Yahoo?

I guess it could actually hurt them as well. If users aren't providing information back to the algorithm in the form of a click through related to a search term, don't the search engines also risk losing a key signal of relevance?

Re: Introducing schema.org: Search engines come together for a richer web

#58

Post by Kilimanjaro »

Nothing an xml data island could not have solved. Even an external xml data island with internal references for better performance and less clutter. Even an external JSON data island would have been better for web consumption.

Microformats? I'll pass.

Re: Introducing schema.org: Search engines come together for a richer web

#59

Post by Kilimanjaro »

Kilimanjaro wrote: post #58

Nothing an xml data island could not have solved. Even an external xml data island with internal references for better performance and less clutter. Even an external JSON data island would have been better for web consumption. Microformats? I'll pass.

Ok, here is my proposal. Use a link to an external resource with all the information you want attached to that page like:
The resource can be cached, served static or even included in the page inside a tag

Here is the html:

    Chicken marsala
    Fried chicken
    Chicken curry
Here is the data island in json:

    {
      head:{
        title:'',
        source:'',
        version:''
      },
      items:[
        {
          id:'1234',
          type:'recipe',
          title:'Chicken marsala',
          ingredients:'here...'
        },
        {
          id:'1235',
          type:'recipe',
          title:'Fried chicken',
          ingredients:'here...'
        }
      ]
    }
Here is the data island in xml:

    
      
        here
        
        
      
      
        
          chicken marsala
          here...
        
        
          fried chicken
          here...

Re: Introducing schema.org: Search engines come together for a richer web

#60

Post by nek4life »

tantalor wrote: post #18

Did Google just deprecate microformat?

The problem I've found with Microformats is that it's a misappropriate use of the class attribute that ends up causing problems on websites that have extensive templates and stylesheets. I'd personally rather have an attribute that doesn't already have another purpose as it's not likely to be abused, intentional or not. I had been looking into using RDFa however the syntax seemed burdensome and unwieldy. Microdata looks like a nice middle ground between the two previously supported rich snippet types.
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