Certainly we can all argue about the underlying structure of the analysis of the data. However, I think that @tansey has done two great services here: 1.He's proposed a full service taxonomy with by proposing a name for the phenomenon SND. Which is much a much better choice than JTS - Jumping the Shark or otherwise. 2. He's asking how we can evaluate that phenomenon. Proposing one solution. So the question becomes, h…
I think "Evaporative Cooling" is descriptive and very apt.