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Facebook testing notification to users about Apple privacy changes

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Re: Facebook testing notification to users about Apple privacy changes

#51
post #21

Why would anyone agree to this? I don’t see a benefit to letting Facebook or any company track me across the internet. When did we ever decide this was what consumers wanted? Every time this topic comes up I check Facebooks stock price and realize how detached people are from facebooks revenue driven by the advertisement market.

So that the ads are more personalized. I know this sounds weird, but if I'm going to get ads anyway, I'd like them to potentially be products I'm going to maybe have a use for and might make my life easier. I get the privacy implications, but asking "why would anyone agree to this" is kind of narrow-minded.

Long, long time ago, when last.fm radio was still a thing on it's own, I loved it: instead of pre-arranging a playlist, it kept adding the next song by searching for similar ones based on the one currently playing. It kept crawling away, sometimes into terrible direction, but more often into an area I'd like to refer to as "satellite".

"Satellite" would be friends-of-friends or even friends-of-friends-of-friends in social media terms.

And this is how it comes to ads: when I bought a magazine, I got a set of ads that only had a rough idea about their audience. Those edges were the ones that allowed ads to broaden my views on the world, and, therefore, ads were useful for me. This, and the financial impossibility of ever getting one - early teen in Hungary -, were the reasons why I loved Sony catalogues in the '90s.

Targeted ads are the polar opposite: they want to change me, force me to buy a certain, specific product, instead of gradually opening my interest to a lot more things in the world.

Re: Facebook testing notification to users about Apple privacy changes

#52
I don’t know if the mockup is what will actually appear in production, but there is some psychology about showing a flower and a smiling black woman. The image plays first to trust (nature, a mother figure, the smile) and if that isn’t enough, secondly to guilt (I need to start trusting black women) to prime the user into accepting the prompt. Imagine if it were a cartoonish Mark Zuckerberg with his tight little smirk, and instead of a flower, a piggy bank.

Facebook isn’t stupid or random. This image must have been very carefully developed and run past some of their staff PhDs. Assuming this is real.

Re: Facebook testing notification to users about Apple privacy changes

#53
post #21

Why would anyone agree to this? I don’t see a benefit to letting Facebook or any company track me across the internet. When did we ever decide this was what consumers wanted? Every time this topic comes up I check Facebooks stock price and realize how detached people are from facebooks revenue driven by the advertisement market.

So that the ads are more personalized. I know this sounds weird, but if I'm going to get ads anyway, I'd like them to potentially be products I'm going to maybe have a use for and might make my life easier. I get the privacy implications, but asking "why would anyone agree to this" is kind of narrow-minded.

I want personalized ads when I’m searching for product. I really don’t get the fetishization of sticking ads next to unrelated content. Like I get the whole brand mindshare aspect but that’s not exactly a small-business type of ad campaign.

Like Jesus. If a company had good ad targeting I would actually pay to access it and use it as my product search. It’s remarkably difficult given the type of product you want to buy to survey the market and find different people that sell it. I’m currently going through that hell trying to find a water filter dispenser/pitcher. All of the search results are garbage. I know there is more out there than just the 17 models of cheap plastic crap from Brita/Pur but it’s an absolute slog to actually find anything.

Re: Facebook testing notification to users about Apple privacy changes

#54

Wow, those encouragements are very weak. "Get ads that are more personalized", "Support businesses that rely on ads to reach customers": why would I support businesses relying on that when only 1 out of 5 ads in my feed is not garbage? These encouragements make me think that Facebook seems to believe that their ads are useful, which is a bit insane from a user perspective.

Have you ever talked to someone who works in adtech? They do sincerely believe that ads are helpful to people.

Re: Facebook testing notification to users about Apple privacy changes

#55

Why would anyone agree to this? I don’t see a benefit to letting Facebook or any company track me across the internet. When did we ever decide this was what consumers wanted? Every time this topic comes up I check Facebooks stock price and realize how detached people are from facebooks revenue driven by the advertisement market.

I would rather get advertisements about tech toys than get advertisements about debeers diamonds.

I'm the opposite.

I spend 8+ hours a day in the tech world; if the "tech toy" is any good chances are I already know about it and/or have it.

If I absolutely have to see ads (which I don't - haven't seen online ads for years) the last thing I want is more tech. I'd rather see ads for stuff I don't actually know about.

Re: Facebook testing notification to users about Apple privacy changes

#56

Do people who use facebook actually care about privacy? I can't understand why any user would want to be targeted by tailored ads or any ads for that matter? It's psychological warfare with the goal of separating you from your money. Stop spending, you'll realize you don't need all that shit they try to peddle. Less is more...

> Do people who use facebook actually care about privacy?

Many people probably both use Facebook and care about privacy. Many probably would rather quit Facebook but think they can't because a part of their social life they think important is there. Or even a part of their education is (many students have a Facebook group for their class).

I sympathize with you but it would help to try and understand people who care about privacy but still use Facebook if the goal is to solve this problem.

I've had luck so far I haven't got trapped in Facebook though.

Re: Facebook testing notification to users about Apple privacy changes

#57
post #21

Earlier quoted context omitted.

So that the ads are more personalized. I know this sounds weird, but if I'm going to get ads anyway, I'd like them to potentially be products I'm going to maybe have a use for and might make my life easier. I get the privacy implications, but asking "why would anyone agree to this" is kind of narrow-minded.

Tracking aside, I prefer not to have "personalized" ads for two reasons. First, they create another bubble based on their perception of me. Second, their personalization is so poor I sometimes wonder how come advertisers believe them. And this is all assuming you actually want to see ads. I don't. It's only when I need to buy something I enter the buying mode: I disable adblockers and start doing research - this is t…

If ads weren't clickbait, obnoxious, or misleading (and didn't violate your privacy) you may find yourself more open to seeing them. Even if they're not always super relevant to you and only you.

Respectful advertising will always have its place whenever the buyer has a choice. It's when the companies selling those ads learn how to manipulate their audience that the 'respectful' parts of the equation get dropped and consumers start to push back.

My Kindle shows me ads. I could pay to opt out, but I actually like the way it handles them. My (former) Alexa on the other hand was IN MY FACE with ads whenever I wanted to even just set a timer. That is grossly disrespectful of me as a human being, so it was shown the door.

Re: Facebook testing notification to users about Apple privacy changes

#58
post #18

What would happen if legislation were passed to ban all tracking, across the board? Perhaps also inclusive of limits on targeted advertising also (to reduce the incentive to gather personal data). It seems this kind of universal disarmament (so to speak) still leaves FB in the same dominant position from an advertising perspective. It has the same huge audience, and it’s advertising product is the same as everyone el…

I have a different idea other than banning: make companies pay a tax on each bit of user information they hold.

Re: Facebook testing notification to users about Apple privacy changes

#59
post #48
post #31

Earlier quoted context omitted.

There are a few factors at play here when it comes to advertising. 1) Digital is taking over all ad-channels 2) Digital ads can be tracked and attributed ways that were never possible with traditional media 3) It turns out most non-targeted ads aren't actually that effective, and aggregate ad spend is falling. FB ads are effective and high value because of tracking. If tracking goes away, FB ad revenue will fall to t…

How much does Facebook earn from one user, $1 a year? No one would've died if they switched to a $1/year subscription model. People tend to respect companies that are honest with them. Except Facebook won't ever be able to regain its reputation, but still.

https://mondaynote.com/the-arpus-of-the-big-four-dwarf-every....

Depends on the metric you use.

> Facebook’s revenue per user is roaring. For Q4 2018 vs. Q4 2017, it’s global ARPU increased by 19 percent to $7.37, and the US-Canada ARPU by 30 percent to $35. Between 2011 and 2018, the social network global ARPU rose nearly 6x, while the US-Canada grew 11x. With a domestic revenue per user of $112, Facebook is the equivalent of a publisher charging $9 a month. It does that with a free service.

Re: Facebook testing notification to users about Apple privacy changes

#60

Not unique to FB, these days it seems every news site has (at least) a nag popup if a ad blocker is detected, with many having a hard block on content.

Disabling JS for that site helps and most news websites don't make any good use of it anyway.
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