How do you grant a company access to your data but prevent them from storing it? And how does it apply to data a company generates about me? For example, if I listen to songs on Spotify, are they supposed to somehow not store it, but still give me recommendations?
I think the privacy angle is misguided. Most people don't really care about it. Even moreso for stuff like what songs did I listen to on Spotify. The better angle is that we're becoming digital serfs. Google decided that they didn't want Google Music to exist anymore and poof went my listening history and playlists. Any service that I use today can do the same thing. If that data were stored somewhere I had access to…
At the moment we've been pushing services in the wrong direction to create their own schemas. However, we may win back control with standards on this one.
But yes, the idea is that you are able to remove the control they have over the data you've produced. It's such a terrible arguement to claim they own the data. (Also, why do they need to control that other than to try to prevent you from leaving)