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Facebook's advertising integrity chief leaves company

reuters.com

51–60 of 252 posts

Re: Facebook's advertising integrity chief leaves company

#51
post #6

"Chief of Advertising Integrity" does anyone take that title seriously? Forget advertising, Facebook and it's CEO himself has no integrity.

Facebook uses “Integrity” as a friendly synonym for abuse / spam / illegal activity. For example, it avoids them actively having to say they have a “fake accounts team” (which would in turn indicate they have a fake accounts problem). Instead it’s part of the “Community Integrity team”.

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Re: Facebook's advertising integrity chief leaves company

#52

"Chief of Advertising Integrity" does anyone take that title seriously? Forget advertising, Facebook and it's CEO himself has no integrity.

I can't find it now, but I remember a story from somebody in the Lean Manufacturing world about a place that was having safety problems, so they appointed somebody Safety Director. This signaled to everybody that safety was that one guy's problem, not theirs. Accidents went up further and stayed up until they got rid of the Safety Directory position and made everybody responsible for safety.

That resonated for me because I've seen that happen in software, that classic pattern where cowboy coders ship garbage to QA. The lowest bug rates I've seen are where everybody cares about quality.

With Facebook, I expect that "Chief of Advertising Integrity" is sort of light a lightning rod. The job is not to solve the problem, it's to take the hits.

Re: Facebook's advertising integrity chief leaves company

#53

Earlier quoted context omitted.

Honest question, what did Mark Zuckerberg do that makes you think he has “no integrity”?

I'll use the gawker article[0] about what he thinks of his users: [0] https://gawker.com/5636765/facebook-ceo-admits-to-calling-us...

I am certainly no fan of FB or MZ, but if I am being open-minded and fair, that article doesn’t seem so bad. I’ve said stuff like that sarcastically/ironically that would sound really bad if taken out of context.

Re: Facebook's advertising integrity chief leaves company

#54
post #6

Earlier quoted context omitted.

Facebook uses “Integrity” as a friendly synonym for abuse / spam / illegal activity. For example, it avoids them actively having to say they have a “fake accounts team” (which would in turn indicate they have a fake accounts problem). Instead it’s part of the “Community Integrity team”.

Pulled straight out of the Moral Mazes playbook, chapter on “dexterity with symbols.”

Oh, interesting! I hadn't heard of this: https://en.wikipedia.org/wiki/Moral_Mazes

At this point, its research is nearly 40 years out of date. Is it still worth reading? And are there more up-to-date versions?

Re: Facebook's advertising integrity chief leaves company

#55
post #6

Earlier quoted context omitted.

Facebook uses “Integrity” as a friendly synonym for abuse / spam / illegal activity. For example, it avoids them actively having to say they have a “fake accounts team” (which would in turn indicate they have a fake accounts problem). Instead it’s part of the “Community Integrity team”.

Pulled straight out of the Moral Mazes playbook, chapter on “dexterity with symbols.”

Ambiguity is a tool as well.

"Advertising" for example could mean the benign "show me a picture of some product" or it could mean "identify who I am, how I behave, where I work, how much I make, who I know, and maintain and share a dossier on all of it"

Re: Facebook's advertising integrity chief leaves company

#56
As a corporation, Facebook truly seems to be trying to improve its behavior for the benefit of society at large, but the company is finding it very difficult to do The Right Thing, because it would reduce future revenue growth, shrink long-term profitability, and hurt the company's competitive standing against the many other companies that are trying to eat Facebook's lunch every day.

In the extreme, Facebook's choices appear to be: (a) act in the best interest of society and get f#cked by competitors; or (b) remain a dominant force in the market, but as a side effect, f#ck everybody. All options for Facebook appear to be a mix of those two horrible choices.

Re: Facebook's advertising integrity chief leaves company

#57
post #12

Earlier quoted context omitted.

So it's a form of doublespeak?

I think doublespeak is when the two meanings are opposite, no? This sounds more like your standard corporate euphemism

I can't find a definition like that. Wikipedia has it as "Doublespeak is language that deliberately obscures, disguises, distorts, or reverses the meaning of words." Which seems to fit perfectly for Facebook's behavior.

Re: Facebook's advertising integrity chief leaves company

#58
post #6

"Chief of Advertising Integrity" does anyone take that title seriously? Forget advertising, Facebook and it's CEO himself has no integrity.

Facebook uses “Integrity” as a friendly synonym for abuse / spam / illegal activity. For example, it avoids them actively having to say they have a “fake accounts team” (which would in turn indicate they have a fake accounts problem). Instead it’s part of the “Community Integrity team”.

This is inaccurate, ‘integrity’ appears to just be a generalized term for any sort of content policing or support, including recovering passwords and memorializing accounts of the deceased.

Teams have absolutely been identified by specific problem areas, so your reasoning doesn’t hold up. For example, “FNRP” stands for Fake, Not Real Person (which distinguishes from celebrity impersonation etc) per https://www.theguardian.com/news/2017/may/21/revealed-facebo...

Re: Facebook's advertising integrity chief leaves company

#59

"Chief of Advertising Integrity" does anyone take that title seriously? Forget advertising, Facebook and it's CEO himself has no integrity.

what company has integrity? not trying to normalize bad things, but seriously, what profit-driven thing has integrity?

Re: Facebook's advertising integrity chief leaves company

#60
post #6

"Chief of Advertising Integrity" does anyone take that title seriously? Forget advertising, Facebook and it's CEO himself has no integrity.

Facebook uses “Integrity” as a friendly synonym for abuse / spam / illegal activity. For example, it avoids them actively having to say they have a “fake accounts team” (which would in turn indicate they have a fake accounts problem). Instead it’s part of the “Community Integrity team”.

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