Increasing ridership can come from tech but I think it’s much more likely to come from better and more bike-centric infrastructure and norms. Separated bike paths, bike storage, showers at offices/work, etc would all make it much more likely for someone to decide to bike. We could tell people: Decide to bike and save money. Decide to bike and save health. Decide to bike and save the environment. We can tell people th…
At my current job I'd have to go through a very loud car tunnel without enough space for bikes. I've tried it a few times - just not workable. You have to ask - is this commitment worth dying over? Having your lungs filled with crap from being in an enclosed space with cars? Having your hearing killed.
So making the environment support biking would be great.