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Why Getting Paid for Your Data Is a Bad Deal

eff.org

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Re: Why Getting Paid for Your Data Is a Bad Deal

#52
post #4

I was thinking about a related idea recently - how much is my grocery information privacy worth for me? Summed up, I'm currently saving just over 11% on all the groceries + ~7% on fuel cost by sharing that information with 5 companies. (car insurance, CC, shop card, honey, airline) I'm not attached to this, I'd rather the programs like this get destroyed. But also by stacking the offers, I believe I'm getting more va…

Sure, until that information is used to give individualized prices and other things. Or used to hide things or show you only things the algorithms decide you like....or should have according to them. Already i've read things about hotel websites and stuff altering prices based on which device you're using to browse their site. In a world where your personal shopping information is bought and sold and things become in…

Thank you for providing an actual, tangible downside to this. I've never really seen one before. So many articles like this end up with people coming up with scenarios like "But what if there's a dictator and he wants to round up everyone who bought a 12-pack of Charmin' last week?"

It would be interesting to see the arms race that could arise, though. If individualized prices became enough of a thing, there would probably be personal shoppers who would buy things for you at a lower price with their "poor person" data profile and pocket a percentage of the difference. Or more likely, there will probably be a way to run a browser with the right cookies to give you the lowest price.

Re: Why Getting Paid for Your Data Is a Bad Deal

#53

Earlier quoted context omitted.

That's fair. But how much of advertising actually informs you of a new and useful product? Vs how much just tries to upsell you, convince you you want something you didn't want 5 minutes ago, or push brands that add nothing substancice? I know I'm a cynical uni bomber type, I don't expect anyone to 100% agree or for adverts to disappear. But dwhen was the last time an advert actually informed you of a product you did…

I would say yesterday, potentially. Saw an ad for totally watertight running shoes, which was not something I thought existed. Haven't looked into the product enough to buy them, but it's a good bet I will, and they would be of great utility to me.

How did you keep your feet dry one year ago? How often did you go out running in the rain in the last five years? How much more often would you run in the rain if you had those shoes?

If you end up paying $20 extra for the watertight shoes but only end up running 2 or 3 extra hours in the rain and wear the shoes out the normal way... sorry to tell you, but they scammed you plain and simple. If you use the expensive shoes only when raining and keep another pair for regular use... you may get the worth of your money back after several years, but then you have to consider if the opportunity cost of those $100. Did buying that offer was [one of] the best thing you could have done?

Re: Why Getting Paid for Your Data Is a Bad Deal

#54

Very nice article! Last year I was part of a working group on a data dividend proposal for the state of California, which you can read about at https://www.datadividends.org/ . Our conclusions led us much closer to the spirit of this EFF article than the term "data dividends" might suggest. We recommended against any kind of personalized payments. We considered a small universal basic income funded by a "data tax", b…

That puts the state in the position of benefiting from the sale of its citizens' private data. At that point, what incentive would CA have to oppose further encroachment on privacy?

Re: Why Getting Paid for Your Data Is a Bad Deal

#55
post #4

I was thinking about a related idea recently - how much is my grocery information privacy worth for me? Summed up, I'm currently saving just over 11% on all the groceries + ~7% on fuel cost by sharing that information with 5 companies. (car insurance, CC, shop card, honey, airline) I'm not attached to this, I'd rather the programs like this get destroyed. But also by stacking the offers, I believe I'm getting more va…

Sure, until that information is used to give individualized prices and other things. Or used to hide things or show you only things the algorithms decide you like....or should have according to them. Already i've read things about hotel websites and stuff altering prices based on which device you're using to browse their site. In a world where your personal shopping information is bought and sold and things become in…

Great insight - thanks

Re: Why Getting Paid for Your Data Is a Bad Deal

#56
post #4

I was thinking about a related idea recently - how much is my grocery information privacy worth for me? Summed up, I'm currently saving just over 11% on all the groceries + ~7% on fuel cost by sharing that information with 5 companies. (car insurance, CC, shop card, honey, airline) I'm not attached to this, I'd rather the programs like this get destroyed. But also by stacking the offers, I believe I'm getting more va…

Sure, until that information is used to give individualized prices and other things. Or used to hide things or show you only things the algorithms decide you like....or should have according to them. Already i've read things about hotel websites and stuff altering prices based on which device you're using to browse their site. In a world where your personal shopping information is bought and sold and things become in…

> I don't need my own personal omnipotent digital god dictating everything in my life. Even if it saves me a few bucks.

You can opt-out/not opt-in all you want, but as long as enough people opt-in (or don't opt-out), they can just apply an existing model against you, get good-enough results and you're almost as screwed.

Re: Why Getting Paid for Your Data Is a Bad Deal

#57

Earlier quoted context omitted.

Not everyone can afford a BMW. Is that fair?

Privacy is (or at least should be) a right. BMWs aren't.

You are correct. The California Constitution, Article 1, section 1 gives each citizen an inalienable right to pursue and obtain privacy.

Re: Why Getting Paid for Your Data Is a Bad Deal

#58

Very nice article! Last year I was part of a working group on a data dividend proposal for the state of California, which you can read about at https://www.datadividends.org/ . Our conclusions led us much closer to the spirit of this EFF article than the term "data dividends" might suggest. We recommended against any kind of personalized payments. We considered a small universal basic income funded by a "data tax", b…

That puts the state in the position of benefiting from the sale of its citizens' private data. At that point, what incentive would CA have to oppose further encroachment on privacy?

Thanks for the reply - interesting concern. By analogy, I don't think putting taxes on cigarettes means the state will try to get more people to smoke. I also think it depends on how the money is allocated. Your concern would be strongest, I think, if the money went into some general-purpose fund. But if it funds open-source projects or a data-relations board, then I don't see much cause for concern.

Re: Why Getting Paid for Your Data Is a Bad Deal

#59
post #52

Earlier quoted context omitted.

Sure, until that information is used to give individualized prices and other things. Or used to hide things or show you only things the algorithms decide you like....or should have according to them. Already i've read things about hotel websites and stuff altering prices based on which device you're using to browse their site. In a world where your personal shopping information is bought and sold and things become in…

Thank you for providing an actual, tangible downside to this. I've never really seen one before. So many articles like this end up with people coming up with scenarios like "But what if there's a dictator and he wants to round up everyone who bought a 12-pack of Charmin' last week?" It would be interesting to see the arms race that could arise, though. If individualized prices became enough of a thing, there would pr…

If you want a really evil example, consider a version of Android Auto which knows when you’re low on fuel and auctions your “nearby fuel stations” search result slots to the highest bidders, in exchange for which the bidders get notified that they can jack up their prices on you.

Re: Why Getting Paid for Your Data Is a Bad Deal

#60
post #59
post #52

Earlier quoted context omitted.

Thank you for providing an actual, tangible downside to this. I've never really seen one before. So many articles like this end up with people coming up with scenarios like "But what if there's a dictator and he wants to round up everyone who bought a 12-pack of Charmin' last week?" It would be interesting to see the arms race that could arise, though. If individualized prices became enough of a thing, there would pr…

If you want a really evil example, consider a version of Android Auto which knows when you’re low on fuel and auctions your “nearby fuel stations” search result slots to the highest bidders, in exchange for which the bidders get notified that they can jack up their prices on you.

But in real life examples, the exact opposite has been playing out.

Instead of you being sold to the richest, hungriest gas station, it's more like all of the gas stations racing to the lowest price to serve you, and consumers having no brand relationships with gas stations anymore.

If Android auto was always serving up expensive gas, users would start using bing or apple maps - I certainly would if there was such a tangible cost difference

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