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2020 Bundles

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Re: 2020 Bundles

#51
post #26

It's honestly been amazing to see the utter decimation traditional television/media has encountered over the last decade. An entire generation of kids is growing up without ever having watched TV thanks to Youtube and Twitch.

Yes... over the weekend I discovered that my kids (ages 5 and 7) did not know what a "channel" is.

I'm not sure if my 11 year old knows what a channel is now. A couple of years ago I remember having to explain what a landline phone was.

Re: 2020 Bundles

#52
I emailed Tim Cook a few years ago as a shareholder and told him to get serious about gaming and content. Haha i highly highly doubt he ever saw it.

These gaming franchises are really the only thing bringing people to these platforms, and the one Achilles heel of the apple ecosystem.. even if apple developed its own franchises, just doing something to elevate gaming on the platform beyond a few indie games would be a long lasting competitive advantage.

Re: 2020 Bundles

#53

Earlier quoted context omitted.

To be fair, there were only ever like 4 generations in the history of the world that grew up watching TV. Interesting to think about!

And cable television as we know it has only existed since the 90's, generously since the 1980's

Not generously. It was very much a thing in the 80s and most of the channels of the 80s are still strong although there is the ineluctable transition of all basic cables towards showing nothing but Law and Order reruns.

Re: 2020 Bundles

#54
post #41

Earlier quoted context omitted.

To be fair, there were only ever like 4 generations in the history of the world that grew up watching TV. Interesting to think about!

For most things, appointment media is going back to where it was prior to the 20th Century: Live performances, including sports, where seeing it with a crowd is part of the appeal. Scheduling your day to catch a program, be it "Fibber McGee and Molly" or "Leave It To Beaver" or "Cheers" or "Friends", will seem as bizarre to someone in 2050 as it might have to someone in 1850.

YouTube does occasional appointment media. Early in the pandemic, they did a global showing of Yellow Submarine that required watching at a specific time on a Saturday. It was my kids' introduction to the movie.

Re: 2020 Bundles

#55
post #5

> sports, meanwhile, is well on its way to being the only reason to keep the traditional bundle. Semi-side note but I feel this will go soon too. Amazon are starting to show sports, inclusive with Prime Video, in the UK.

In Australia, there is an app called Kayo, which streams sports to mobile devices.

Anyone who wants to be sports-specific for their streaming choices can find a lot of major sports organisations have their own apps for streaming.

There are a lot of choices without cable TV.

Re: 2020 Bundles

#56
post #5

> sports, meanwhile, is well on its way to being the only reason to keep the traditional bundle. Semi-side note but I feel this will go soon too. Amazon are starting to show sports, inclusive with Prime Video, in the UK.

Hotstar (now owned by Disney) streams sports in India. India will probably lose cable _very_ soon.

Re: 2020 Bundles

#57
post #10

How do smaller products compete with bundling from these large competitors?

Personally I think these kinds of bundles should be blocked by anti-trust action. They make it too difficult for smaller more innovative companies to compete in a meaningful way.

Re: 2020 Bundles

#58
post #51
post #26

Earlier quoted context omitted.

Yes... over the weekend I discovered that my kids (ages 5 and 7) did not know what a "channel" is.

I'm not sure if my 11 year old knows what a channel is now. A couple of years ago I remember having to explain what a landline phone was.

YouTube channel?

Re: 2020 Bundles

#59
post #42

Earlier quoted context omitted.

Nothing in E5 is 'free', it's just included in a much more expensive license. What Microsoft has done successfully is convince people to just give up and write one big check because figuring out how to optimize spend for what you need is intentionally obtuse. Bundling is powerful, especially when used as a weapon. Hey! Power BI is free! But we don't need it . Too bad! Try to put together a license bundle that both do…

They are deliberately creating an information asymmetry to exploit, where none naturally exists. I really dislike these sales strategies. I mean I really, really dislike them. How can we discourage them in the market? Is 'no sale' all we have to employ against these tactics?

I don't get the feeling you can fix this through voting with your wallet. Markets don't seem to solve these kinds of issues, on the contrary, this seems to be a negative side-effect of their core nature, that all decisions come down to profit maximization.

Maybe exerting our collective power for the public good through democracy? Some kind of new commerce regulation that would disallow bundling in general? I wonder, are there arguments that there would there be any downsides to doing that? Does anyone believe that bundling is a net positive in any sector?

Re: 2020 Bundles

#60

It's honestly been amazing to see the utter decimation traditional television/media has encountered over the last decade. An entire generation of kids is growing up without ever having watched TV thanks to Youtube and Twitch.

An actual conversation with my son a few years ago: Son: Dad you said you've never lied to me... Me: I don't believe I have. Son: You told me you loved Looney Tunes when you were my age, but you also told me that YouTube didn't exist when you were my age. So how could you have loved Looney Tunes when you were my age?

Tell me this is not true......
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