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Apple to delay privacy change threatening Facebook, mobile ad market

mobile.reuters.com

51–60 of 249 posts

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#51
post #7

One thing that removes a lot of credibility from Apple's "for the good of the user" communication on this is that they broke out the personalization for their own ad network as an option, put it in a different location, and made it opt-out instead of opt-in. https://www.forbes.com/sites/johnkoetsier/2020/08/07/apple-a...

One could argue that the initial policy was anti competitive because it artificially inflated Apple's offering over its competitors...

What's "Apple's offering"?

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#52
post #30

This is unfortunate. Adtech is a cancer. We don't need to give it time to adapt, we need to shut it down.

Do you realize the number of free services that one uses thanks to ads? Not everyone can afford to pay for these. I for one use gmail, google maps, google calendar, google docs, etc. Every day

Services should not be able to stalk my online activity indiscriminately without my knowledge and consent.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#53
post #40
post #30

Earlier quoted context omitted.

Do you realize the number of free services that one uses thanks to ads? Not everyone can afford to pay for these. I for one use gmail, google maps, google calendar, google docs, etc. Every day

There are plenty of free alternatives to Google that don’t rely on ads and respect your privacy.

like what?

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#54
post #30

Earlier quoted context omitted.

Do you realize the number of free services that one uses thanks to ads? Not everyone can afford to pay for these. I for one use gmail, google maps, google calendar, google docs, etc. Every day

Do you realize how much bullshit people buy that they do not need because of ads? People end up with much less money because of that. And the environment suffers too. And no, without apps people would be able to discover new things. Current ads are not about facts but connecting feelings with products.

What is life without feelings ?

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#55

Earlier quoted context omitted.

One could argue that the initial policy was anti competitive because it artificially inflated Apple's offering over its competitors...

What's "Apple's offering"?

their own ad network, as described in top of this comment chain.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#56

This is unfortunate. Adtech is a cancer. We don't need to give it time to adapt, we need to shut it down.

Ads will definitely not disappear, only the tracking aspect. It will be more contextual ads probably, related to what page your are looking at, less related to you as an individual.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#57
post #56

This is unfortunate. Adtech is a cancer. We don't need to give it time to adapt, we need to shut it down.

Ads will definitely not disappear, only the tracking aspect. It will be more contextual ads probably, related to what page your are looking at, less related to you as an individual.

And that is both a user-respecting and effective way to advertise!

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#58

While the delay does disappoint me as a user, I can definitely understand the "give developers more time" angle. It seems doubtful to me that big ad tech hasn't already been working on ways to circumvent this policy and it feels like a few extra months won't exactly make a world of difference for them. I do hope this gives the "little guy" more time to rethink Ad strategy to not involve tracking.

They are giving the cockroaches time to find a new place to hide before they turn the lights on.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#59
post #48
post #30

Earlier quoted context omitted.

Do you realize the number of free services that one uses thanks to ads? Not everyone can afford to pay for these. I for one use gmail, google maps, google calendar, google docs, etc. Every day

Do you realize that you can have ads subsidizing free services without any tracking or using any third-party services?

Those types of ads definitely exist, but make a lot less revenue, which in the end impacts free services.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#60
post #35
post #5

Zuck probably begged Tim

Zuck needs this least of all - people post their lives to FB via Instagram, all you need is a high quality, high cardinality object detector, and some NLP. For ads shown on e.g. Instagram or FB, there should be no impact at all. Google could mine Photos I suppose, but there's no user graph there, and no text blurb, and no "likes", so it's less valuable. Google is also more reliant on tracking due to DoubleClick and a…

Well Facebook was the biggest name complaining in the media that this would seriously hurt their ad revenue.

I also wonder why, because their apps already require a user to sign in. It must reference to cross-app tracking, I'm also surprised they were so dependent on that.

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