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Preparing Our Partners for iOS 14

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Re: Preparing Our Partners for iOS 14

#51

Post by ogre_codes »

room500 wrote: post #37
G4E wrote: post #19

Earlier quoted context omitted.

It won't prevent them to show ads. It will prevent them to show targeted ads. So your point is either invalid or rather "they won't be able to be datamining their potentials users to pay the bills" ?

Advertisers are willing to pay way more for targeted ads. If an app is relying on advertising revenue, the inability to target ads will directly cause the app to generate less revenue.

I don't care.

It's my phone, not the developers, not the advertisers, mine.

If you want a device which is subsidized by and encourages advertising and tracking, you have Android or Amazon's devices.

Re: Preparing Our Partners for iOS 14

#52

Post by techbra »

RcouF1uZ4gsC wrote: post #12

> Ultimately, despite our best efforts, Apple’s updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14. Seems like Apple is really backing up their rhetoric with real action. Awesome news for anyone that values privacy. Kudos to Apple.

Only if they made this accessible to everyone. You need a thousand dollar phone which is useless in 3 years

Re: Preparing Our Partners for iOS 14

#53

Post by freeone3000 »

ffpip wrote: post #46
foogazi wrote: post #21

Can they follow the Epic route and sue?

Sue Apple for putting privacy first and informing users of clear opt-out choice right below the opt-in?

Yes. Apple is using their monopoly position to harm their business of selling private data of consumers.

Re: Preparing Our Partners for iOS 14

#54

Post by Spivak »

Despegar wrote: post #6
marbletiles wrote: post #5

The wording here is subtly different from the text they reportedly emailed out - https://twitter.com/rjonesy/status/1298662658934222848 Notably, it omits the line saying they won't use the prompt in their own apps (which they'd be required to do whether or not they used IDFA) and omits the advice that implies their customers should figure out other ways to gather identifying information

The response to that is to just not allow them to update their app until they comply.

Not sure why you got downvoted for this. I expect that this will be Apple’s response 100%. They would come off so good putting up a fight for users.

Re: Preparing Our Partners for iOS 14

#55

Post by saagarjha »

techbra wrote: post #52
RcouF1uZ4gsC wrote: post #12

> Ultimately, despite our best efforts, Apple’s updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14. Seems like Apple is really backing up their rhetoric with real action. Awesome news for anyone that values privacy. Kudos to Apple.

Only if they made this accessible to everyone. You need a thousand dollar phone which is useless in 3 years

https://www.apple.com/iphone-se/

Re: Preparing Our Partners for iOS 14

#56

Post by Spivak »

gregorythecat wrote: post #48

Given the attitude on HN about iOS14, I don’t think most here grasp the implication of gutting ad attribution. All publishers (news sites, indie games, etc) are going to see huge drops in CPM. It could easily be a business ending shift. Sure removing IDFA will help protect user privacy, but let’s not kid ourselves that there will not be collateral damage. Being a third party publisher will be that much harder and wal…

If that was really the case then why are FB and Google fighting it so hard? Shouldn’t they want this then?

Re: Preparing Our Partners for iOS 14

#57

Post by gridlockd »

Joeri wrote: post #33
avalys wrote: post #4

Earlier quoted context omitted.

Because many of the people developing apps for their platform rely on advertising revenue to pay the bills?

Do newspapers need to know what websites every subscriber visits in order to put ads in the paper? The idea that privacy needs to be conceded in order for a healthy ad market to exist is false.

Not sure about "healthy", but un-targeted advertising is a total waste of money, unless you're some big generic brand.

High-value advertising revenue generally comes from very specific brands targeting very specific users.

Of course you can do certain kinds of targeted advertising without user profiles, but I don't see how that would work on Facebook.

Re: Preparing Our Partners for iOS 14

#58

Post by kspacewalk2 »

Joeri wrote: post #33
avalys wrote: post #4

Earlier quoted context omitted.

Because many of the people developing apps for their platform rely on advertising revenue to pay the bills?

Do newspapers need to know what websites every subscriber visits in order to put ads in the paper? The idea that privacy needs to be conceded in order for a healthy ad market to exist is false.

Sure. As long as the flip side of that argument is equally appreciated - ad revenue pays for the apps, so less revenue will necessarily lead to fewer "free" apps and/or fewer "free" features and/or worse quality. It's a rational response of the intermediary (i.e. app makers) to the customers (i.e. advertisers) having less access to the product (i.e. us).

Re: Preparing Our Partners for iOS 14

#59

Post by gregorythecat »

noxer wrote: post #38

The online ads business is collapsing. I predicted that some years ago and now the first signs become visible. First data collecting will be come harder and harder because people simply don't want that anymore. Then if targeted ads are no longer possible we have a level playing field again where everyone can deliver ads not just the big players. And finally if ads do no longer pay for everything on the net we will fi…

To be honest, as an internet user, nothing of value will be lost. Wikipedia will survive, my favorite torrent tracker will persist, and so on. But as a SWE who has grown fat on the advertising largesse, I will suffer. And so will most of you.

Re: Preparing Our Partners for iOS 14

#60

Post by cjaybo »

RcouF1uZ4gsC wrote: post #15
Despegar wrote: post #2

>We believe that industry consultation is critical for changes to platform policies, as these updates have a far-reaching impact on the developer ecosystem. We’re encouraged by conversations and efforts already taking place in the industry - including within the World Wide Web Consortium (W3C) and the recently announced Partnership for Responsible Addressable Media (PRAM). We look forward to continuing to engage with…

> Partnership for Responsible Addressable Media My guess is that this partnership is very similar to a hypothetical Foxes’ Partnership for Responsible Henhouse Interactions

It reminds me of Gavin Belson's "Tethics" from the Silicon Valley TV show.
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