I generally disagree with these kinds of models. Not because motivation, triggers, etc. aren't real things, but because they couch the problem as being either outside of us, or quasi-genetic (ADHD, etc.), instead of a choice that we make and own. Taking action has varying degrees of difficulty for every person. The factors are numerous. But in history, in life, in every scenario I've ever read or studied or watched,…
Is not that a very low information content theory?
I mean, is not all this discussion about why somebody would choose not to take an action that it's beneficial for them if they know it is beneficial? That's the real question.
It's like this people that say that everybody can choose to be a millionaire. OK, but in that case, why so many people choose not to be a millionaire? Or why millionaires don't choose to be billionaires?
It seems to me that to answer "because they choose" is just wasting ink and explain nothing.