“Agile teams that truly iterate with the customer can often avoid these problems because the customer is there the whole way through and the team continuously pivots to close gaps discovered by the customer throughout the project, thereby building something the customer actually needs and wants.” I‘m 2 years into my first role as a product owner (made the switch from design) and working at a fortune 100. The thing th…
The problem is the definition of customer and the actual commitment to a customer focus, in my experience. It's usually hijacked away from the actual customer - that is to say, a person who pays your company for products and/or services - to various internal "customers" who are nothing of the sort. Spotify are ostensibly the Gods of Agile, but how many Spotify music customers were actually begging for podcasts? How m…
(Never knew, that spotify also has video. Who is using that?)