Earlier quoted context omitted.
That's just going with the WordPress model. You can install WP anywhere, but for convenience you can pay a small fee and speed things up. But I also think that 28mill is outrageously lot of money for what the service is. True SV scale :)
it's different from wordpress, for the reason I mentioned above. The main value proposition of static site generators COMPARED TO 1st generation CMS like Wordpress is that they don't require a database and are lightweight and portable. It is common sense that not everyone will want to run their own database and a server, so a wordpress.com makes sense. But static sites can be deployed anywhere and there already is a…
Those things (particularly the CI) are incredibly trivial to setup for someone who is technically proficient. It might be a hurdle for someone who is primarily a designer with a bit of HTML/CSS knowledge and a "copy and paste heavy" understanding of JS.
I think a large proportion of static sites are built by people in the second category, so the offering makes sense to me. If my reasoning is sound, that just leaves the major issue that this offering is incredibly easy to duplicate, and everyone from Github to CircleCI to Netlify could put in a week of dev time to roll out their own matching offering (if they don't already have this).