It’s a Trojan horse play. Giphy is used by all of FB’s competitors, including Tik Tok. Scummy imo.
TikTok could switch to Tenor, which is already what Discord and a few other services use.
Note that Tenor is owned by Google.
Facebook to Buy Giphy for $400M
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Re: Facebook to Buy Giphy for $400M
#52Congrats to giphy I guess? But I'll be honest, any time I've ever used them as an extension in slack or anywhere, and tried to get relevant gifs, I got back some really bad results. I'll never fully understand why they're so successful short of just dominating the market through sheer popularity. I remember switching our team over to rightgif and the difference was astounding given the fact that giphy has millions up…
Do any of these services let you share your own gifs over slack? Last time I tried: dragging in gifs (or mp4s or webps) resulted in an attachment, not an inline gif, giphy wanted money to upload your own gifs, and gfycat had some kind of slow and inconsistent review process so that your gifs don't show up in search (or in the slack plugin) for weeks to months after you upload them.
This is the kind of the issue Facebook will help sort out. On the other hand, they will collect a lot of data about trending topics/searches in a bid to sell/suggest more trendy ads to advertisers.
Re: Facebook to Buy Giphy for $400M
#53It’s a Trojan horse play. Giphy is used by all of FB’s competitors, including Tik Tok. Scummy imo.
So it's a way for FB to get metrics from its competitors?
Re: Facebook to Buy Giphy for $400M
#54Do slack and others pay Giphy when they integrate? Is that their main source of revenue or is it ads?
I am wondering what makes them more attractive than someone like imgur for example.
Re: Facebook to Buy Giphy for $400M
#55Earlier quoted context omitted.
I've always thought part of the "charm" of Giphy in Slack is that does give you those somewhat silly or "not exactly what I was looking for but actually this is funnier" type of GIFs. The couple of times I have tried to use it to search for a very specific GIF (like searching for a specific clip from a movie) it hasn't really worked, but whenever I use it for more general stuff like "/giphy cardio sucks" or "/giphy h…
This is kind of the charm we like in our slack. We have preview turned off so you can't cycle through, you just get whichever one it picks. It can be amusing.
That’s a great idea, haha. Giphy Roulette
Re: Facebook to Buy Giphy for $400M
#56Re: Facebook to Buy Giphy for $400M
#57Congrats to Giphy, but honestly it baffles me they are worth this much money. Do they actually bring in decent revenue, or was this all about eyeballs? Is this content even decently monetizable? Disclaimer: I am the jaded creator of Twicsy, a Twitter picture engine with many millions of visitors over its lifetime, and I apparently missed the boat on this trends and had to shut it down.
They're integrated into a lot of apps and maybe even apple's OS. In addition to those integration and business relationships they probably have some sort of data sharing / ad tech thingy that's worth some money on its own.
Makes sense because Whatsapp is a client.
Re: Facebook to Buy Giphy for $400M
#58Every time Facebook is buying something I feel sad and imagine Facebook like the black plague that will swallow that normal organism.
Re: Facebook to Buy Giphy for $400M
#59great, yet another way to get tracked
Re: Facebook to Buy Giphy for $400M
#60The Giphy integration that Facebook put into WhatsApp lets Giphy track who sends what GIFs to whom, so while the message is transmitted encrypted, a lot of context can be gleaned.
This acquisition makes a lot of sense.