This narrative has been pushed quite heavily by former Sega of America CEO Tom Kalinske, but it leaves a lot out. Kalinske claims the Japanese president of Sega, Hayao Nakayama, forced him to launch the Saturn in NA before Kalinske was ready, and because of that, the Saturn failed and Kalinske resigned shortly after. As always, it's best to approach with caution when CEOs are assigning blame for company failures unde…
In particular I've been told that they threatened Capcom over Mega Man 8 and X4, saying that if those didn't also show up on PSX, Capcom would lose their publishing license on PSX. If true, that would certainly add a bit of heat on licensees to publish on PSX and would result in Sega losing a lot of third-party exclusives.