The latest episode of the "Decoder Ring" podcast is about the rise and fall of indie booksellers + Barnes and Noble in NYC through the lens of "The Shop Around the Corner" and "You've Got Mail". In the movies, the (thinly veiled) B&N is the big bad and it examines just why that is and sort of why people were so against it for what now seems like stupid reasons: https://podcasts.apple.com/us/podcast/decoder-ring/
To me, B&N is still the big bad, even though a bigger badder entity is out there. To me, indie bookstores are far better than any B&N and amazon because they hire minimum wage workers whereas the indie store is a small business that will give an opportunity to people within the community to run the business the way they want and reaping most of the benefits of the business.
Also, indie bookstores give variety and are (hopefully) different from any other bookstore in varying degress.