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SEO lessons learned by writing a blog post every day for two years

flaviocopes.com

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Re: SEO lessons learned by writing a blog post every day for two years

#51

In the last couple months my mental-model of SEO has evolved. Traditionally SEO tends to be defined by things like kwyword density, proper heading tags, page load speed, etc. I don't dispute those, but the perspective is misguided. Ultimately, someone comes to a search engine with a need. The search engine's top priority is to satisfy that need. That's the relationship that matters to the search engine. That's the cu…

> The priority isn't you. It's the asker. The priority is the advertiser. I think google has given up on indexing the web and just sends searches to authorities like wikipedia, let's face it thats what the "average user" wants, and best part is the rest of us have to pay to compete.

I don't see it that way. The bottomline is, if the asker isn't satisfied with the proposed resolutions the asker might go elsewhere (e.g., DDG). Even if the asker doesn't switch search tools any sense of friction and frustration will trigger less usage, not more. That's not good for Google. It's not good for advertisers.

Pains me to say it, but is in the best interest of the searh engine to maximize the searcher's satisfaction.

Re: SEO lessons learned by writing a blog post every day for two years

#52
He missed the number one rule to get more views, which is to write about topics with a broad audience.

From my own experience, a good piece on docker or javascript and that will be tens of thousands of visitors instantly from reddit and HN.

Whereas a good piece on some obscure technology and that will be a handful of visitors per day, which is truly everybody in the world who cares about that thing.

Re: SEO lessons learned by writing a blog post every day for two years

#53
I'm actually surprised that many people read blogs still.

I used to spend a lot of time reading a long list of blogs I enjoyed, but I never really got over Google Reader being killed off.

I tried a number of other RSS readers and aggregators, but nothing ever felt as immersive as Google Reader and I lost touch.

The only time I end up on blogs now is a result of a link here, Redit or Twitter, or from an occasional organic search result.

Re: SEO lessons learned by writing a blog post every day for two years

#55
In other words, he's basically just saying that if you write enough good content, people will come, SEO be damned. That's certainly one approach to things sure, but I'd be hesitant to say it's one that'd work in most cases.

Doing what he says is fine and dandy if you've got little to no competition and are operating the site on a purely 'eh if anyone visits that's nice' basis, but it's likely a sure fire way to fail if other people are doing all the other stuff and writing content as good as yours.

Also, some stats would definitely be nice to see here. The number of Twitter and YouTube followers show a creator/site that's moderately popular and getting more so as time goes on, but they don't exactly suggest millions of visitors or tons of number 1 rankings or what not. So some stats would help clear things up there.

Re: SEO lessons learned by writing a blog post every day for two years

#56
post #16

There are no specific stats in this article about what exactly we mean by SEO and traffic. What do you want to do with 1m visitors per month? Make money from them or sit back happy that people read your content? Run a business, or a blog? What is the end goal here, have a well read blog with no specific niche/topic? In that case SEO probably can be organic. But if you are a business dependent on some google traffic f…

Not to mention that the content of the blog is developer focused. How would his techniques perform if he were writing about consumer goods such as quadcopters or coffee makers?

This is a really good point, and one I feel a lot of SEO articles and sites seem to ignore. The niche you're in makes a huge difference in how easy it is to market your work.

As you say, developer focused content is easy to market online. There are tons of blogs and news sites willing to let you write guest articles or link to your work, people tend to share articles about the topic on a regular basis and sites like this one provide a perfect place to share the content too.

Same goes with the gaming and general tech fields too. They're all very easy to build links in, and provide plenty of free traffic opportunities in general.

Many niches aren't like this. They don't have the same number of enthusiast forums and subreddits, people are less likely to share content about them, and the news sites focused on them are either money focused or not interested in giving you a shot at all.

Then there's stuff like gambling, adult content etc, where no one in their right mind will ever link to your site, and where even the ad networks will tell you to get lost. Good luck marketing those without blackhat SEO, or some other way to game the system.

Re: SEO lessons learned by writing a blog post every day for two years

#57
post #48

One blog post per day? That's crazy. How do you come up with so much content? Here I am, wanting to start a blog for months already but not having any ideas on what to write about. lol.

Good question; I went and took about what he wrote about this month and I thin I found the answer: he doesn't write about ground breaking ideas every day. Usually, just little tricks he knows or code snippets he's written that might be useful. Two days he just lists printable vs non printable ASCII characters.

So, posting regularly appears less about creating the perfect ideas to blog about and more about just posting something, even if its only an ASCII chart.

Try an ASCII chart; it might make a good initial blog post!

Re: SEO lessons learned by writing a blog post every day for two years

#58
post #45

"If you write about your passion, you will never lose enthusiasm because you are creating a little corner of the internet that’s yours, you made it, you made it beautiful, and now it’s also available for everyone else, but even if no one shows up, it stands on its own." One of the most inspirational statements I have seen in a while.

Very well put. This is the factor that separates good websites that feature writing with personality, from "content marketing" style articles.

The latter is why surfing the web feels like such a chore today. All the top ranking search results these days are from corporate websites who have no interest in providing useful information beyond the bare minimum they need to put out before trying to sell you something. They all write keyword-optimized articles of a certain length (like those recipe websites).

The titles of these posts reek of SEO thirst, and read like a giant pile of text that a bot threw together.

"Complete Beginner's Guide to Dropshipping in 2020"

"Ultimate Masterclass to Building Lean Muscle in 2020"

"A Curated List of Resources for Email Marketing in 2020"

Blech.

Re: SEO lessons learned by writing a blog post every day for two years

#59

He missed the number one rule to get more views, which is to write about topics with a broad audience. From my own experience, a good piece on docker or javascript and that will be tens of thousands of visitors instantly from reddit and HN. Whereas a good piece on some obscure technology and that will be a handful of visitors per day, which is truly everybody in the world who cares about that thing.

This is a double edged sword. On the one hand, you're right, a more mainstream topic does have a larger potential audience, and if your topic is one few people care about, you're probably gonna get a lot less traffic compared to one with a broader audience.

At the same time however, the broader the audience, the harder it usually is compete and make a name for yourself in a niche. There are hundreds if not thousands of people and sites writing about JavaScript frameworks, Docker, etc, and your work will likely get a lot less attention than theirs will. So while the potential audience is there, the likelihood of you getting said audience is extremely low.

It's like on YouTube with popular games. Sure, a lot of people might watch videos about Minecraft or Fortnite or whatever the kids play nowadays, but there are also thousands of other people also making videos about them, and yours can easily get buried in the avalanche of results there. Hence unless you've already got a one in a million advantage (like real world fame), it's very hard to compete.

Focusing on something less popular can help you build a smaller but more focused audience, and you do pretty well off being 'that one guy' who covers said obscure topic. You can then maybe branch out and gradually use your popularity in said smaller field as the jumping off point for popularity in the larger one.

Re: SEO lessons learned by writing a blog post every day for two years

#60
post #53

I'm actually surprised that many people read blogs still. I used to spend a lot of time reading a long list of blogs I enjoyed, but I never really got over Google Reader being killed off. I tried a number of other RSS readers and aggregators, but nothing ever felt as immersive as Google Reader and I lost touch. The only time I end up on blogs now is a result of a link here, Redit or Twitter, or from an occasional org…

I found NewsBlur quite ok. Have you tried it?
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