I agree with most of this, except that I think comparing video game services to video streaming services is misleading. As the author points out, video game content can have a much longer lifespan than linear content, so people skip around a lot less. If you like crime TV shows you can watch all the episodes of a crime TV show and then try another show and another show and there is an ongoing demand for similar conte…
Have you got any evidence for that, other than what your kids play? Most of the people I know that play video games play a wide range, and I highly doubt that steam could have been a fraction as successful as it is if “95% of the people play one game exclusively”.
I hear your doubts. To be clear: I never said 95% of the people play one game exclusively. I said 95% play two or fewer games. What I should have said was probably 90% of the people play two or fewer games in a year which I think is more accurate.
How can Steam make so much money? Well playing two games doesn't mean you own two games. Many many games are "purchased" on Steam and never played at all. The two games do change over time, though not quickly. Also, there are a lot of people out there with Steam accounts!
Besides my kids as evidence, I can't really link to research I look at. I am a 25 year game industry veteran who runs the interactive division of a small entertainment company. So I guess I can site myself as an expert :) Which you can reject.