Earlier quoted context omitted.
The article is not against ads generally, but instead Facebook's attempt to circumvent GDPR to continue showing personalised ads. GDPR should be used for exactly this purpose - it is a protection against companies collecting and using personal data in this way. Facebook has the choice to show ads, just not personalised ones. What is specifically being argued about is that Facebook tried to claim ads were a contractua…
And if FB is not feasible without personalized ads, no user should be allowed to make that choice for themselves?
User choice has no bearing on the issue. The activity is either legal or not, and it should not be legal.