Earlier quoted context omitted.
And convincing people to use a service named “scuttle butt”.
annecdotally, my attention isn't usually held for long by people who are unwilling to engage with a service because of it's weird name... https://scuttlebutt.nz/
Technically anyone can use the dating service Christian Mingle. But you might not find a lot of atheists or Jewish people on there, simply because of the name and the implication of the people who would use a service with that name.