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Nike won’t sell directly to Amazon anymore

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Re: Nike won’t sell directly to Amazon anymore

#51

Post by justinclift »

gfo wrote: post #48
davidhyde wrote: post #3

People don't mind buying from a vendor's site directly but the vendor should do their best to reduce the admin / pain of doing so. Some tips I wish vendors would follow: 1. Don't capture more information than is absolutely necessary for the transaction. 2. Don't force the user to sign up or join anything if they just want to buy something. 3. Don't automatically add the user to your newsletter and send their details…

It surprises me the large shipping companies (UPS, Fedex) haven't pushed fulfillment to the level Amazon has. Frankly, I would be shopping directly through retailers more if I could get everything for free two-day shipping. I get part of that is funded through the Prime annual fee and Amazon's cut of the proceeds but given their large distribution networks I would think they could come to Amazon's level (but this als…

Something like a "UPS Prime" or "Fedex Prime" even?

Re: Nike won’t sell directly to Amazon anymore

#52

Post by awinder »

jinushaun wrote: post #5
devicetray0 wrote: post #2

> The news also follows the recently announced hiring of John Donahoe, former eBay CEO, as the sportswear retailer’s next CEO. Hmm, I see..

The cynic in me sees this less as a change motivated by improving the customer experience, and more about Nike promoting their own walled garden. To be fair, Amazon is the LAST place I would buy Nikes. Counterfeit risk is too high. Comingling inventory is the worst.

What in the world is a fashion-wear walled garden? I'm pretty sure you can wear nike shirts with Adidas tops, socks are like the USB-C of feet, etc.

Re: Nike won’t sell directly to Amazon anymore

#53

Post by selectodude »

chrisseaton wrote: post #33
cobbzilla wrote: post #9

Why would anyone buy shoes on Amazon? They own Zappos, whose focus is specifically footwear, and have a pretty good shopping experience. Never had a problem with counterfeits on Zappos.

> Why would anyone buy shoes on Amazon? Why wouldn't I? I already have the account, app, and shipping set up. Why are shoes different to anything else?

Zappos is owned by amazon, and your credentials will work there too.

Re: Nike won’t sell directly to Amazon anymore

#54

Post by PopeDotNinja »

cobbzilla wrote: post #9

Why would anyone buy shoes on Amazon? They own Zappos, whose focus is specifically footwear, and have a pretty good shopping experience. Never had a problem with counterfeits on Zappos.

You just remindede that I need a new pair of shoes. I'm looking at the Amazon order page and it says "sold by Zappos". Does Zappos use Amazon's warehouses? If yes, is Zappos stuff co-mingled with Amazon stuff?

Screenshot of the order page:

https://imgur.com/UMkUoau

Re: Nike won’t sell directly to Amazon anymore

#55

Post by shantly »

gfo wrote: post #48
davidhyde wrote: post #3

People don't mind buying from a vendor's site directly but the vendor should do their best to reduce the admin / pain of doing so. Some tips I wish vendors would follow: 1. Don't capture more information than is absolutely necessary for the transaction. 2. Don't force the user to sign up or join anything if they just want to buy something. 3. Don't automatically add the user to your newsletter and send their details…

It surprises me the large shipping companies (UPS, Fedex) haven't pushed fulfillment to the level Amazon has. Frankly, I would be shopping directly through retailers more if I could get everything for free two-day shipping. I get part of that is funded through the Prime annual fee and Amazon's cut of the proceeds but given their large distribution networks I would think they could come to Amazon's level (but this als…

I'm pretty sure Amazon offsets a fair bit of their "free Prime shipping" costs by raising prices, perhaps selectively. UPS and Fedex can't really do that since they're not also setting the price of goods sold.

Re: Nike won’t sell directly to Amazon anymore

#56

Post by bklyn11201 »

rimunroe wrote: post #28
davidhyde wrote: post #3

People don't mind buying from a vendor's site directly but the vendor should do their best to reduce the admin / pain of doing so. Some tips I wish vendors would follow: 1. Don't capture more information than is absolutely necessary for the transaction. 2. Don't force the user to sign up or join anything if they just want to buy something. 3. Don't automatically add the user to your newsletter and send their details…

I used Apple Pay on iOS to buy something direct from a vendor recently and was shocked at how smooth the purchase experience was. 1. Click "Buy with Apple Pay" button. 2. Double click power button on the side of my phone to confirm. I wish more sites would support it.

It works with Safari on Desktop also, and yes, it's glorious and easy.

Other tips to get me to avoid Amazon: tell me your site supports Apple Pay and help me move my full cart (e.g., a cart link with a temporary token) from Chrome to Safari so I can use Apple Pay.

Re: Nike won’t sell directly to Amazon anymore

#57

Post by Liquix »

awinder wrote: post #52
jinushaun wrote: post #5

Earlier quoted context omitted.

The cynic in me sees this less as a change motivated by improving the customer experience, and more about Nike promoting their own walled garden. To be fair, Amazon is the LAST place I would buy Nikes. Counterfeit risk is too high. Comingling inventory is the worst.

What in the world is a fashion-wear walled garden? I'm pretty sure you can wear nike shirts with Adidas tops, socks are like the USB-C of feet, etc.

Let's say a customer wants Nike shoes, has Amazon Prime, and does most of their shopping through Amazon. Before:

1.) Search Amazon for Nike shoes

2.) Buy shoes

3.) Close Amazon

4.) Receive (possibly counterfeit) shoes. If low quality or fake, perhaps think less of Nike.

After:

1.) Search Amazon for Nike shoes

2.) Observe no Nike shoes in results

3.) Google 'buy nike shoes'

4.) Visit nike.com

5.) Nike promotes sweatpants/sweatshirts/is running a sale/etc on landing page

6.) Possible conversion (customer is drawn in by promotions; ends up buying more than just the shoes)

7.) Receive authentic Nike merchandise, think highly of brand

It's a couple extra steps and this is oversimplified for a generic case. There's also places it could go wrong, such as if Nike chooses to collect and sell customer/transaction data. But if executed correctly, the switch benefits both Nike and the consumer while only hurting Amazon. Seems like a win-win-win.

Re: Nike won’t sell directly to Amazon anymore

#58

Post by matthewowen »

lotyrin wrote: post #29
mikece wrote: post #4

Earlier quoted context omitted.

That would be ideal but every piece of data they capture is a component for a future sales funnel. The smart way to do this would be to have some boilerplate language about respecting user's privacy and having a minimum number of required fields and then baiting you to provide more info for discounts, insider info, and whatever else they are willing to give as digital tchotchkes in exchange for more and more marketin…

I buy the number of shoes per year that I'm going to buy and I'm going to buy them first based on a value calculation that considers things like their price and my expectation of their longevity and secondly based on whether or not I'm contributing to business practices that externalize costs of my purchase to others. I will forever opt out and unsubscribe from anything I can, and furiously report spam for the remain…

your question is whether there are people who might be prompted to buy fashion items based on advertisements?

this seems like an obviously true thing. i would estimate that the majority of clothes retail is absolutely _not_ utilitarian: it isn't driven by sentiments like "my old shoes have worn out so i need new ones", but rather by ones like "i think those shoes look good and so i would like to own them as well as the ones i already have".

Re: Nike won’t sell directly to Amazon anymore

#60

Post by wufufufu »

So in this world where every retailer does this I get to install N apps, re-enter my payment/shipping information N times, deal with N different return processes, update my credit card info N times when it changes, and have N questionably written systems know all my PII?

I honestly much prefer shopping on the Nike app over Amazon, but I'm going to go to Amazon to buy whatever I found on that app.

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